Creative Freelance Fundamentals: Building Your Business
Visual identity and brand 2
A course by Weekend Creative, Creative Agency
About the video: Visual identity and brand 2
Overview
“To complete your brand's identity, you also need to think about your logo and the voice you will use when communicating with your clients and the public in general. We'll look at this in more detail in this video as well as see how to apply what you have defined throughout your website, professional documents, and social platforms.”
In this video lesson Weekend Creative addresses the topic: Visual identity and brand 2, which is part of the Domestika online course: Creative Freelance Fundamentals: Building Your Business. Learn the essential tools and techniques needed to develop a business mindset and start a successful career as a freelancer.
Partial transcription of the video
“Next up is logo. And your logo is the first impression of your company. Your logo needs to also communicate your brand and also stand out. it's helpful to incorporate your type that you've chosen. and your colors into your logo. Because you want it to be. all cohesive with the rest of your brand. There are a lot of different kinds of logos. Again, only going to touch on a few in this course, but here are some examples. So you could have a letter mark A letter mark is just letters, usually it's initials or kind of stands for something. So here we have HBO. This is better if your brand is mor...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Freelance Fundamentals: Building Your Business
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Category
Marketing & Business -
Areas
Business, Communication, Creative Consulting, Design Management, Marketing
Weekend Creative
A course by Weekend Creative
The duo behind Weekend Creative is photographer Arabela and art director Elle. They create powerful images by handling every aspect of a product photoshoot for brands’ product launches, social media, advertising, and more. Their services include art direction, custom set creation, sourcing props, styling, booking talent, production, shooting, and post-production.
Their clients include CamelBak, Blue Bottle Coffee, Benefit Cosmetics, The Honey Pot Company, Anecdote Candles, Saint Jane Beauty, Banza, Herbivore, Packlane, Volition Beauty, and more. They also created Weekend Club, a thriving online community, and run a blog focused on helping other creatives learn and grow.
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- 20 lessons (3h 27m)
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- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
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- Level: Beginner
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