Graphic Design with Geometric Shapes
Constants and variables
A course by Esteban Ibarra , Graphic Designer
About the video: Constants and variables
Overview
“Now I will determine which are the elements that will remain stable throughout my visual identity system and which can mutate or transform in each piece.”
In this video lesson Esteban Ibarra addresses the topic: Constants and variables, which is part of the Domestika online course: Graphic Design with Geometric Shapes. Learn to create a wide range of graphic resources and visual identity systems based on simple geometric shapes like circles, squares, and triangles.
Partial transcription of the video
“constants and variables In this lesson we will shape them to the constants and variables of our visual identity system. I will put into play the different types of complexity to generate the most important moments of the project. I show you how. When talking about constants and variables, clearly we are talking about a fundamental part of any visual identity system, which will make us have data or composition elements that are maintained throughout a system and data and elements of that same composition, of that same visual language, that they mutate or exchange and complementing each other...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Design with Geometric Shapes
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Communication, Design, Graphic Design

Esteban Ibarra
A course by Esteban Ibarra
Graphic designer Esteban Ibarra is the founder of Guapo Design Studio, where he develops visual identity, editorial, and digital projects. He is passionate about the simplicity afforded by geometry and the versatility of basic shapes for communicating complex ideas. He's worked for big-name brands across a range of industries and places including Argentina, Uruguay, Peru, USA, and Europe.
Part of his work related to logo design and visual identity was included in editions 4 and 5 of the Los Lagos series, published by German publishing house Gestalten. Alongside his commissioned work, he develops personal projects, such as the music platform 20Songsto, and has also taught at the Espacio Virgen in Argentina.
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- 15 lessons (1h 59m)
- 27 additional resources (8 files)
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- Audio: Spanish, English
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- Level: Beginner
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