Graphic Design with Geometric Shapes
The story we will tell
A course by Esteban Ibarra , Graphic Designer
About the video: The story we will tell
Overview
“In this lesson, I will carry out the exercise of replacing the word "message" with "story" in the "sender-message-receiver" circuit. After having defined the name of my product, now I must begin to select words or concepts of my song so that they become the elements of my visual identity.”
In this video lesson Esteban Ibarra addresses the topic: The story we will tell, which is part of the Domestika online course: Graphic Design with Geometric Shapes. Learn to create a wide range of graphic resources and visual identity systems based on simple geometric shapes like circles, squares, and triangles.
Partial transcription of the video
“The story we will tell in this lesson we will put all our intuition beyond pure reason to find out what story we will tell. We will begin to give our project a unique and personal imprint. Let's see it. what story will we tell It is very important than in any branding or visual identity project Let's keep in mind what story we will tell through our graph. Great designs are useless or great typographical or chromatic decisions if we don't have something disturbing, something interesting to count down. This is how we are going to talk in this lesson of these three pillars that we have maintai...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Design with Geometric Shapes
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Communication, Design, Graphic Design

Esteban Ibarra
A course by Esteban Ibarra
Graphic designer Esteban Ibarra is the founder of Guapo Design Studio, where he develops visual identity, editorial, and digital projects. He is passionate about the simplicity afforded by geometry and the versatility of basic shapes for communicating complex ideas. He's worked for big-name brands across a range of industries and places including Argentina, Uruguay, Peru, USA, and Europe.
Part of his work related to logo design and visual identity was included in editions 4 and 5 of the Los Lagos series, published by German publishing house Gestalten. Alongside his commissioned work, he develops personal projects, such as the music platform 20Songsto, and has also taught at the Espacio Virgen in Argentina.
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- 15 lessons (1h 59m)
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- Level: Beginner
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