Graphic Design with Geometric Shapes
Iconicity
A course by Esteban Ibarra , Graphic Designer
About the video: Iconicity
Overview
“Now you will learn the different levels and ways of representing objects or figures in real life visually and graphically. You will also learn how an idea or concept can be stripped of elements until it reaches its minimum graphic unit without losing meaning.”
In this video lesson Esteban Ibarra addresses the topic: Iconicity, which is part of the Domestika online course: Graphic Design with Geometric Shapes. Learn to create a wide range of graphic resources and visual identity systems based on simple geometric shapes like circles, squares, and triangles.
Partial transcription of the video
“iconicity In this lesson we will talk about iconicity, the different levels of graphic representation that we have to visualize forms or figures, going from more literal places to more abstract places, always understanding what we want to transmit. Let's see it. When talking about iconicity or levels of iconicity, we are talking about the relation of appearances between the image itself and its referent. We talk about the amount of information that we can take away or resignifying the original image until taking it to its minimum expression or generate your own visual code that represents i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Graphic Design with Geometric Shapes
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Communication, Design, Graphic Design
Esteban Ibarra
A course by Esteban Ibarra
Graphic designer Esteban Ibarra is the founder of Guapo Design Studio, where he develops visual identity, editorial, and digital projects. He is passionate about the simplicity afforded by geometry and the versatility of basic shapes for communicating complex ideas. He's worked for big-name brands across a range of industries and places including Argentina, Uruguay, Peru, USA, and Europe.
Part of his work related to logo design and visual identity was included in editions 4 and 5 of the Los Lagos series, published by German publishing house Gestalten. Alongside his commissioned work, he develops personal projects, such as the music platform 20Songsto, and has also taught at the Espacio Virgen in Argentina.
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- 706 students
- 15 lessons (1h 59m)
- 27 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
