Effective Data Visualization: Transform Information into Art

A course by Sonja Kuijpers
Data Illustrator. Eindhoven, Netherlands.
Joined October 2020
, Data Illustrator

Learn to effectively bring data to life with creative shapes, colors, and layouts

  • 96% positive reviews (26)
  • 1694 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn to effectively bring data to life with creative shapes, colors, and layouts

  • 96% positive reviews (26)
  • 1694 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 14 lessons (1h 43m)
  • Available on the app
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

For many people, images are the most effective way to communicate information. Whether it be a social issue, a personal story, or something you find joy in, any subject can inspire a visualization. Data illustrator Sonja Kuijpers specializes in turning numbers and information into accessible works of art. She has worked with clients including Philips, the Dutch government, and Frankfurter Allgemeine Zeitung.

In this course, she gives you the tools you need to transform data into captivating illustrations using colors, shapes, and images. Discover how to collect and analyze data sets, as well as how to transform them into a unique poster that tells a story. Are you ready to create your own data art?

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Data and Emotional Subject
  • U3
    U3. Creating a Poster
  • U4
    U4. Finishing and Sharing Your Work
  • FP
    FP Final Project
View details

Begin the course by getting to know data illustrator Sonja Kuijpers. She discusses how she turned her childhood love of drawing into a full-time career, along with the influences and artists that she admires.

Learn how to search for a subject you want to translate into a data illustration. Sonja explains the importance of having an emotional relationship with your chosen topic before diving into how to find data and harvest it in Excel, in preparation for your visualization. Review your data for any storylines that could guide the layout of your illustration.

Time to create your poster! Begin sketching your ideas, experimenting with colors, shapes, and layout. Sonja guides you through her design process in Adobe Illustrator before showing you how to incorporate graphs from Excel. Then, add annotations and a title to support your data design.

Find out how to ask for feedback on your work to make sure your audience understands it. Then make any final adjustments before learning how to share your work with the world. Sonja finishes the course by providing her tips on how to present your project to the public via platforms like your website and social media.

What is this course's project?

Collect a data set of your choice and turn it into a visually-appealing poster using shapes, colors, and a layout that reflects your subject.

Who is it for?

This course is for anyone with an interest in transforming challenging datasets into engaging visuals.

What you need

No previous experience is needed for this course.

You will need a computer with access to Microsoft Excel and Adobe Illustrator, or similar programs.


1694 Students
26 Reviews
96% Positive ratings

Sonja Kuijpers

A course by Sonja Kuijpers

Data Illustrator

Sonja Kuijpers is an award-winning data illustrator based in The Netherlands. Growing up in a small town meant Sonja was always on the lookout for a creative outlet. She began drawing at a young age before going on to study advertising and public space design. After graduating, she worked as a designer at a landscape design firm before developing an interest in information design that kick started her career.

Sonja currently runs STUDIO TERP, a one-woman data illustration studio where she specializes in making challenging data easy to understand as well as visually engaging. She has worked with clients such as Philips, the Dutch government, Scientific American, Frankfurter Allgemeine Zeitung, Friends of the High Line in New York, and F19 Digital Reporting, and has also been recognized multiple times by the Information is Beautiful Awards.


  • U1


    • About Me
    • Influences
  • U2

    Data and Emotional Subject

    • The Subject of Your Visualization
    • Looking for Data
    • Harvesting the Data
    • The ‘Data’ for Your Visualization
  • U3

    Creating a Poster

    • Sketching and Storyline
    • Method and Colours
    • Workflow
    • Incorporating the Elements into Your Design 1
    • Incorporating the Elements into Your Design 2
    • Title and Explanation
  • U4

    Finishing and Sharing Your Work

    • Feedback and Final Edits
    • Sharing Your Work
  • FP

    Final Project

    • Effective Data Visualization: Transform Information into Art

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Effective Data Visualization: Transform Information into Art. A Design course by Sonja Kuijpers

Effective Data Visualization: Transform Information into Art

A course by Sonja Kuijpers
Data Illustrator. Eindhoven, Netherlands.
Joined October 2020
  • 96% positive reviews (26)
  • 1694 students