Brand Identity: Logotypes that Tell Stories
The right typography
A course by Rodrigo Suárez Araiza, Designer
About the video: The right typography
Overview
“In this lesson I will explain how to make your own typographic selection. In addition, you will learn how, from it, you can start creating the first shapes of the logo. ”
In this video lesson Rodrigo Suárez Araiza addresses the topic: The right typography, which is part of the Domestika online course: Brand Identity: Logotypes that Tell Stories. Learn to give a brand personality and communicate its story through a powerful logo..
Partial transcription of the video
“Now that you have a general idea of the personalities and the fonts. I'm going to ask you to open a file in Illustrator and write your brand name in about 15 Consider choosing from over twenty distinct font styles that resonate with your unique character. As demonstrated in my illustration. here is a curated list of initial font options for you to explore. that we had meticulously explored for Arturo Parada. All these unique fonts. as previously stated. fulfill the specific criteria we had predefined based on our detailed interview and comprehensive research conducted with him. Arrange the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity: Logotypes that Tell Stories
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design
Rodrigo Suárez Araiza
A course by Rodrigo Suárez Araiza
Rodrigo Suárez Araiza is a branding and graphic design expert with an extensive track record in creating memorable visual identities. Founder and Creative Director of Cocoa, a prestigious branding studio in Guadalajara, Mexico, Rodrigo has dedicated almost two decades to telling stories through brand design. His background in Graphic Design from Brigham Young University allowed him to work on high-profile projects as part of the Nike Timing, Nike Vision, and Nike+ teams, where he gained invaluable experience in developing graphic identities for renowned sports brands.
Throughout his career, Rodrigo has led projects ranging from logo development and editorial design to industrial packaging design. His specialization in the spirits industry has earned him international recognition in prestigious competitions such as the San Francisco World Spirits Competition. In addition, his work has been published in industry magazines and books, consolidating his reputation as an innovative and visionary designer. Rodrigo values narrative and authenticity in his creations, always seeking to emotionally connect with the public through design that tells unique and powerful stories.
- 100% positive reviews (13)
- 496 students
- 13 lessons (2h 33m)
- 22 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Indonesian · Romanian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorCategory
Areas
