United We Rise — Nike Basketball

15 years ago, I received a call from a dear friend who at the time was the Creative Director of Nike Basketball. As for me, I was just a few weeks fresh from leaving Nike myself to return to Mexico. In that unusual phone call, I learned that the NY agency in charge of designing the identity of the US basketball team had fell short with their proposal less than a year before the competition was held, and my friend proceeded to ask me,—a then unknown Mexican designer—, if I’d be able to produce a new proposal in less than a week. I still keep the rough initial sketches of that logo that Kobe Bryant, Lebron James, Carmelo Anthony and company would end up wearing at Beijing 2008.