Brand Identity: Logotypes that Tell Stories
A course by Rodrigo Suárez Araiza , Designer
Learn to give a brand personality and communicate its story through a powerful logo.
Learn how to create logos that not only represent a brand, but also tell a story that emotionally connects with its audience. Memorable brands are those that possess a powerful narrative, capable of resonating both on a conscious and subconscious level. Discover how to give a brand personality and story, and how a good logo can be the perfect medium to communicate that narrative effectively.
In four essential steps, you will explore how to define a brand's personality, build it with typography and symbols, synthesize it as much as possible, and present it confidently to your client. You will design an imagotype anchored to a solid conceptual story, choosing appropriate fonts and creating a stylistically coherent isotype. This course is ideal for those who wish to develop the ability to communicate complex concepts through concrete symbols, using tools such as Adobe Illustrator and Powerpoint.
What will you learn in this online course?
13 lessons & 22 downloads
- 100% positive reviews (10)
- 408 students
- 13 lessons (2h 33m)
- 22 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
Adobe IllustratorWhat is this course's project?
The course project consists of designing an imagotype linked to a solid conceptual story, selecting fonts that reflect your personality, creating an isotype that is consistent with the whole, and learning to confidently communicate this story to the client.
Who is this online course for?
This course is aimed at anyone interested in creating vibrant graphic identities and communicating complex concepts through clear and concise symbols. Ideal for those who want to explore the world of brand design and boost their visual creativity.
Requirements and materials
No extensive prior knowledge is required. You will need Adobe Illustrator, basic physical or digital drawing tools, PowerPoint or Keynote. A curiosity about design and an open mind to explore new ideas in creating memorable brands is ideal.
Reviews
Rodrigo Suárez Araiza
A course by Rodrigo Suárez Araiza
Rodrigo Suárez Araiza is a branding and graphic design expert with an extensive track record in creating memorable visual identities. Founder and Creative Director of Cocoa, a prestigious branding studio in Guadalajara, Mexico, Rodrigo has dedicated almost two decades to telling stories through brand design. His background in Graphic Design from Brigham Young University allowed him to work on high-profile projects as part of the Nike Timing, Nike Vision, and Nike+ teams, where he gained invaluable experience in developing graphic identities for renowned sports brands.
Throughout his career, Rodrigo has led projects ranging from logo development and editorial design to industrial packaging design. His specialization in the spirits industry has earned him international recognition in prestigious competitions such as the San Francisco World Spirits Competition. In addition, his work has been published in industry magazines and books, consolidating his reputation as an innovative and visionary designer. Rodrigo values narrative and authenticity in his creations, always seeking to emotionally connect with the public through design that tells unique and powerful stories.
Content
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U1
Introduction
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Presentation
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Influences
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U2
How to determine a brand's personality
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Pillars of a brand with history
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How to interview a client
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The preliminary mood board
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U3
Finding your brand personality
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The wheel of archetypes
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The personality of fonts
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The right typography
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The isotype from typography 1
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The isotype from typography 2
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U4
Creation of the isotype and logo
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Graphic synthesis
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How to make the essentials memorable
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Presenting your brand
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FP
Final project
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Logos that tell stories
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Adobe Illustrator
erikamateus8
Muy clara y completa la explicación
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dianasanti
Me gusto mucho este curso, se me hizo muy interesante porque vi que hay otras maneras de llevar un proceso creativo, obteniendo el mejor resultado para transmitir la escencia de la marca.
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rutamoral
Excelente curso, muy bien explicado. Me hizo adentrarme a un proceso creativo diferente y que no conocía me gusto mucho y sin duda será un proceso que repetiré!
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hutcherargentina
Excelente curso! vi sus trabajos en ig y quede fascinada
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mbhnhkhybj
PlusMe encantaron todos los ingredientes que compartio para crear una marca con esencia, proposito e impacto... a partir de el origen, la historia.
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