Brand Identity: Logotypes that Tell Stories
The personality of fonts
A course by Rodrigo Suárez Araiza, Designer
About the video: The personality of fonts
Overview
“Let's move on to the next step. Now you'll see how to use the results of the archetype wheel to find the right fonts for your project. ”
In this video lesson Rodrigo Suárez Araiza addresses the topic: The personality of fonts, which is part of the Domestika online course: Brand Identity: Logotypes that Tell Stories. Learn to give a brand personality and communicate its story through a powerful logo..
Partial transcription of the video
“If you have worked as a designer. you're likely aware of this. However. even if you haven't. it's worth noting that fonts play a crucial role. Remember. they are an indispensable element in design. influencing in brand design. Indeed. they hold such significance that there are dedicated studies on typography design. Fonts. akin to brands and individuals. possess distinct personalities. This uniqueness makes them essential have their own personality. And they aim to reinforce the brand's unique personality by carefully selecting elements that define instance. the choice of typography can ref...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity: Logotypes that Tell Stories
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design
Rodrigo Suárez Araiza
A course by Rodrigo Suárez Araiza
Rodrigo Suárez Araiza is a branding and graphic design expert with an extensive track record in creating memorable visual identities. Founder and Creative Director of Cocoa, a prestigious branding studio in Guadalajara, Mexico, Rodrigo has dedicated almost two decades to telling stories through brand design. His background in Graphic Design from Brigham Young University allowed him to work on high-profile projects as part of the Nike Timing, Nike Vision, and Nike+ teams, where he gained invaluable experience in developing graphic identities for renowned sports brands.
Throughout his career, Rodrigo has led projects ranging from logo development and editorial design to industrial packaging design. His specialization in the spirits industry has earned him international recognition in prestigious competitions such as the San Francisco World Spirits Competition. In addition, his work has been published in industry magazines and books, consolidating his reputation as an innovative and visionary designer. Rodrigo values narrative and authenticity in his creations, always seeking to emotionally connect with the public through design that tells unique and powerful stories.
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- 496 students
- 13 lessons (2h 33m)
- 22 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Indonesian · Romanian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorCategory
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