Brand Identity: Logotypes that Tell Stories
The wheel of archetypes
A course by Rodrigo Suárez Araiza, Designer
About the video: The wheel of archetypes
Overview
“Do you know what your brand's personality is? In this lesson I will show you how, using the archetype wheel tool, you can locate the personality of the brand you are about to design. ”
In this video lesson Rodrigo Suárez Araiza addresses the topic: The wheel of archetypes, which is part of the Domestika online course: Brand Identity: Logotypes that Tell Stories. Learn to give a brand personality and communicate its story through a powerful logo..
Partial transcription of the video
“A key aim in this course is to make design less mysterious and more accessible for you. Not everything is about art and inspiration. Naturally. behind it all. there's a method. What I'm eager to share with you is a method equipped with a set of tools designed to assist you in achieving your goals and When designing a brand. you often end up in a similar situation. To help define its personality. use this tool known as the archetype wheel. It acts as an initial guide. With more experience. you'll find navigating through these steps with greater ease. As you gain experience. identifying your ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity: Logotypes that Tell Stories
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design
Rodrigo Suárez Araiza
A course by Rodrigo Suárez Araiza
Rodrigo Suárez Araiza is a branding and graphic design expert with an extensive track record in creating memorable visual identities. Founder and Creative Director of Cocoa, a prestigious branding studio in Guadalajara, Mexico, Rodrigo has dedicated almost two decades to telling stories through brand design. His background in Graphic Design from Brigham Young University allowed him to work on high-profile projects as part of the Nike Timing, Nike Vision, and Nike+ teams, where he gained invaluable experience in developing graphic identities for renowned sports brands.
Throughout his career, Rodrigo has led projects ranging from logo development and editorial design to industrial packaging design. His specialization in the spirits industry has earned him international recognition in prestigious competitions such as the San Francisco World Spirits Competition. In addition, his work has been published in industry magazines and books, consolidating his reputation as an innovative and visionary designer. Rodrigo values narrative and authenticity in his creations, always seeking to emotionally connect with the public through design that tells unique and powerful stories.
- 100% positive reviews (13)
- 496 students
- 13 lessons (2h 33m)
- 22 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Indonesian · Romanian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorCategory
Areas
