Brand Identity: Logotypes that Tell Stories
The preliminary mood board
A course by Rodrigo Suárez Araiza, Designer
About the video: The preliminary mood board
Overview
“Do you know what a mood board is and how to make one? In this lesson I will show you how to create a multi-sensory mood board to see the brand's personality from different perspectives. ”
In this video lesson Rodrigo Suárez Araiza addresses the topic: The preliminary mood board, which is part of the Domestika online course: Brand Identity: Logotypes that Tell Stories. Learn to give a brand personality and communicate its story through a powerful logo..
Partial transcription of the video
“A mood board is a board of images. of materials. objects. sometimes even aromas or sounds. In this unit. i will guide you through creating a digital mood board using the popular Pinterest This method isn't exclusive. but Pinterest offers an extensive resource pool that enhances creativity and organization. You'll also delve into insights from Arturo’s interview to enrich your understanding. I embarked on the project of crafting a mood board. which I will now present to you. This will allow you to observe how we initiated the process of constructing his brand using a collection of images and...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity: Logotypes that Tell Stories
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design
Rodrigo Suárez Araiza
A course by Rodrigo Suárez Araiza
Rodrigo Suárez Araiza is a branding and graphic design expert with an extensive track record in creating memorable visual identities. Founder and Creative Director of Cocoa, a prestigious branding studio in Guadalajara, Mexico, Rodrigo has dedicated almost two decades to telling stories through brand design. His background in Graphic Design from Brigham Young University allowed him to work on high-profile projects as part of the Nike Timing, Nike Vision, and Nike+ teams, where he gained invaluable experience in developing graphic identities for renowned sports brands.
Throughout his career, Rodrigo has led projects ranging from logo development and editorial design to industrial packaging design. His specialization in the spirits industry has earned him international recognition in prestigious competitions such as the San Francisco World Spirits Competition. In addition, his work has been published in industry magazines and books, consolidating his reputation as an innovative and visionary designer. Rodrigo values narrative and authenticity in his creations, always seeking to emotionally connect with the public through design that tells unique and powerful stories.
- 100% positive reviews (13)
- 496 students
- 13 lessons (2h 33m)
- 22 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Indonesian · Romanian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorCategory
Areas
