Brand Identity: Logotypes that Tell Stories
How to interview a client
A course by Rodrigo Suárez Araiza, Designer
About the video: How to interview a client
Overview
“Now I will share with you some general guidelines for conducting the interview with your client. If it is a personal project, you may consider writing down what you would answer in any case. ”
In this video lesson Rodrigo Suárez Araiza addresses the topic: How to interview a client, which is part of the Domestika online course: Brand Identity: Logotypes that Tell Stories. Learn to give a brand personality and communicate its story through a powerful logo..
Partial transcription of the video
“Let's collaborate by using one of my favorite projects as a point of reference. This is the logo design for Arturo Parada. a renowned show jumper. Arturo Parada. a long-time friend. is among the top show jumpers in Mexico. Despite his success. his career is marked by numerous and unexpected turns. From the outset. arturo has faced challenges in a sport that is not only difficult to access but also demands exceptional skill to succeed in. His brand needed to embody the qualities of someone built to persevere and withstand adversity. reflecting his journey and resilience. to defy expectations...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity: Logotypes that Tell Stories
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design
Rodrigo Suárez Araiza
A course by Rodrigo Suárez Araiza
Rodrigo Suárez Araiza is a branding and graphic design expert with an extensive track record in creating memorable visual identities. Founder and Creative Director of Cocoa, a prestigious branding studio in Guadalajara, Mexico, Rodrigo has dedicated almost two decades to telling stories through brand design. His background in Graphic Design from Brigham Young University allowed him to work on high-profile projects as part of the Nike Timing, Nike Vision, and Nike+ teams, where he gained invaluable experience in developing graphic identities for renowned sports brands.
Throughout his career, Rodrigo has led projects ranging from logo development and editorial design to industrial packaging design. His specialization in the spirits industry has earned him international recognition in prestigious competitions such as the San Francisco World Spirits Competition. In addition, his work has been published in industry magazines and books, consolidating his reputation as an innovative and visionary designer. Rodrigo values narrative and authenticity in his creations, always seeking to emotionally connect with the public through design that tells unique and powerful stories.
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- 496 students
- 13 lessons (2h 33m)
- 22 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Indonesian · Romanian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorCategory
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