Brand Identity: Logotypes that Tell Stories
Pillars of a brand with history
A course by Rodrigo Suárez Araiza, Designer
About the video: Pillars of a brand with history
Overview
“To start, I'll talk about the right questions to ask yourself before you start designing a brand with a great story. I'll also explain why it's important to make your research process as thorough as possible. ”
In this video lesson Rodrigo Suárez Araiza addresses the topic: Pillars of a brand with history, which is part of the Domestika online course: Brand Identity: Logotypes that Tell Stories. Learn to give a brand personality and communicate its story through a powerful logo..
Partial transcription of the video
“I have always thought that brands are like people. Someone with a captivating story is more genuine. more unique. and thus more memorable. Let's engage in a mental exercise. Reflect on your past relationships. your ex-boyfriends or ex-girlfriends. Undoubtedly. is one among them who stands out distinctly from the rest. leaving a lasting impression on your memory. The first person you thought of is more memorable than others. They stand out distinctly in your memory. Now... Think about your teachers. Surely. from kindergarten to university. there must be one or two remember better than the ot...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Identity: Logotypes that Tell Stories
-
Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Graphic Design
Rodrigo Suárez Araiza
A course by Rodrigo Suárez Araiza
Rodrigo Suárez Araiza is a branding and graphic design expert with an extensive track record in creating memorable visual identities. Founder and Creative Director of Cocoa, a prestigious branding studio in Guadalajara, Mexico, Rodrigo has dedicated almost two decades to telling stories through brand design. His background in Graphic Design from Brigham Young University allowed him to work on high-profile projects as part of the Nike Timing, Nike Vision, and Nike+ teams, where he gained invaluable experience in developing graphic identities for renowned sports brands.
Throughout his career, Rodrigo has led projects ranging from logo development and editorial design to industrial packaging design. His specialization in the spirits industry has earned him international recognition in prestigious competitions such as the San Francisco World Spirits Competition. In addition, his work has been published in industry magazines and books, consolidating his reputation as an innovative and visionary designer. Rodrigo values narrative and authenticity in his creations, always seeking to emotionally connect with the public through design that tells unique and powerful stories.
- 100% positive reviews (13)
- 496 students
- 13 lessons (2h 33m)
- 22 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, German, English, French, Indonesian, Italian, Dutch, Polish, Portuguese, Romanian, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Indonesian · Romanian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorCategory
Areas
