Badge Logo Design for Beginners in Illustrator
Sketching and Layout
A course by Clark Orr , Graphic Designer and Illustrator
About the video: Sketching and Layout
Overview
“Now that you know who your crew is, in this lesson I'm going to talk about sketching and layout. As you tap into your creativity, make sure that the crew name and mood board form the direction of your sketch. Badge logos are composed of three key elements: lettering, imagery, and shape. ”
In this video lesson Clark Orr addresses the topic: Sketching and Layout, which is part of the Domestika online course: Badge Logo Design for Beginners in Illustrator. Learn the basics of designing striking badges, crests, and logos that visually represent your team by exploring the playful art of digital illustration.
Partial transcription of the video
“ Sketching and Layout Now that we figured out who our crew is and how we'll design for it, in this lesson, we'll talk about sketching and layout. We'll get started on our sketch for the badge logo. Whenever I start with a new sketch, I like to keep my mind a little open, but also targeted toward the goal of the project. That way I don't get too narrowed in on one specific idea to where it doesn't keep my mind open to other ideas or other possible solutions. Where we'll start is we have the name of our crew, which is Little Engine. We have a specific mood board based on the Little Engine Cl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Badge Logo Design for Beginners in Illustrator
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Category
Design -
Areas
Branding & Identity, Digital Design, Graphic Design, Vector Illustration

Clark Orr
A course by Clark Orr
Clark Orr is a full time freelance graphic designer and illustrator with twenty years of experience, and is based in Orlando, Florida. In addition to his illustration and branding work with businesses, brands, and agencies world-wide, he co-owns his own brand Hellcats USA, which produces art prints, candles, apparel, and accessories. From an early age, he was introduced to design as well as encouragement to pursue his creative impulses, from his father, who worked as a sign maker.
His love for aged, yet timeless aesthetics is materialized in his collection of historical art and graphics artifacts, which inspire his creations with a characteristic nod backwards. His clients range from smaller, independent brands to household names like Target, Nike, NBCUniversal, Marvel Studios, Dropbox, Facebook, Under Armour, AMC, IFC, and many more.
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- 1,532 students
- 14 lessons (2h 13m)
- 9 additional resources (2 files)
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- Audio: English
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- Level: Beginner
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