Product Design: Create Pieces with a Story
Mental maps
A course by Fango (Francisco Jaramillo) , Product Designer
Joined March 2020
About the video: Mental maps
Overview
“Once you understand how to execute the creative leisure technique, it's time to find a main word to make mental maps that will guide you to find the story.”
In this video lesson Fango (Francisco Jaramillo) addresses the topic: Mental maps, which is part of the Domestika online course: Product Design: Create Pieces with a Story. Learn to create a visual narrative for your designs so each detail of your object has soul.
Partial transcription of the video
“Mental maps Already in this lesson we are going to talk about mental maps. Once we have creative leisure, I decide to print it to be able to start extracting keywords that will serve us like those main ideas on the mind map. So, having the printed creative leisure, we begin to identify images and associate them with words. For example, with the Statue of Liberty we can take the word freedom. This is Fiat, which in my case is my favorite brand of car. Here we can have pottery. Textures. Here we can have the word channel. Fresh waters, in Mexico. Balloon and maybe wedding. Now I'm going to co...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Product Design: Create Pieces with a Story
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Category
Design -
Software
SOLIDWORKS -
Areas
Furniture Design & Making, Product Design, Storytelling

Fango (Francisco Jaramillo)
A course by Fango (Francisco Jaramillo)
Francisco Jaramillo is a product designer and the creative soul behind Fango, his design studio located in Colombia. Inspired by his culture and everyday experiences, Francisco creates narrative pieces conveying values and creating dialogue between people. For him, every detail matters: from the theme of the product to its shape, material, and color.
He has worked with different brands and exhibited his creations in fairs such as Abierto Mexicano de Diseño and WantedDesign in Manhattan.
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- 580 students
- 12 lessons (2h 9m)
- 20 additional resources (8 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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