Directing Low-Cost Music Videos

Juanma studied audiovisual production in Madrid and Paris and worked for some time in the French music industry. His photographs have been published together with those of artists such as Nan Goldin, Sophie Calle, and Wolfang Tillmans. His audiovisual work moves between avant-garde cinema and video art, the latter being a discipline for which he has been awarded internationally for pieces such as This Leak, Cuerpos deshonrados, and Nineteen forty one.

His work appears in various documentaries and publications and has been featured at festivals around the world. He has also formed part of international juries at many film festivals and teaches masterclasses at various universities.

His passion for music has led him to the world of video clips, where his trilogy for La Bien Querida has been praised and awarded by critics and the public as has his piece Born Heroes, commended by David Bowie himself. Since 2012, he has been the image director for the international film festival FIRE!! in Barcelona, and between 2015 and 2017 he directed the theater company La joven compañía in Madrid. He currently runs his own advertising agency CSTUDIO between Madrid and Reykjavik.