Directing Low-Cost Music Videos

Juanma Carrillo has created ads for international brands and clients such as the Community of Madrid and the FIRE!! cinema festival in Barcelona. However, it's in music videos that he finds the freedom he seeks to convey everything that inspires him. Good examples of this include the trilogy of video clips Premeditación, Nocturnidad y Alevosía that he directed for La Bien Querida and Ataraxia, which he directed for La Casa Azul.

To make a video clip, you must think in images while considering the tempo, rhythm, and lyrics of a song. What's more, you often need to adapt to budget constraints and tight deadlines. In this course, Juanma teaches you the entire process of creating low-cost music videos from beginning to end, including storyboard creation, pre-production, filming, and editing.

Begin by learning about Juanma's work and trajectory in the audiovisual world. He also tells you about his influences and the professionals he admires.

Next, he talks about the importance of visual documentation, revealing some of the sources of inspiration he uses to create dossiers to present to clients before creating a video.

Juanma shows you what materials are needed to carry out this type of project.

During the pre-production phase, he talks about the importance of good casting, location scouting, and how to translate all the specifications into a technical script based on references, which can help you to create the call sheet.

Once on set, Juanma reveals some shooting and lighting tricks and shares important information on directing actors for your video clip.

As for post-production, learn how to do the editing, color retouching, and project export to present it to a client.

Choose a song that you like and make a music video clip for it on a small budget but with incredible results.

Directors, editors, photographers, creators, and anyone interested in the world of music and cinema who wants to explore new forms of audiovisual production.

Although Juanma will show you the entire process for making a video clip, basic knowledge of photography and editing is recommended.

Regarding materials, you will need a video camera, a computer with an editing program installed, and the song that you want to illustrate with images.