Art Direction and Publishing: From Concept to Print

Overview

“The choice of typography is not to be taken lightly. Each typography expresses feelings and emotions. It can refer to a reference or speak to us on a subjective level. To illustrate this, we will explain the typographical choices we made for our project.”

In this video lesson Akatre addresses the topic: The Typography, which is part of the Domestika online course: Art Direction and Publishing: From Concept to Print. Learn how to establish an artistic guideline for a successful publication project, from the initial concept to the final printed design.

Partial transcription of the video

“The typography The choices for the images are finished, we can now move on to typography. The choice of typography is not trivial. Each typography can return a value the same as color. We know from an early age that the young express the sun. So, a warm, sparkling, positive color. While green can represent nature, ecology, hope, but also disease. Each element has a more or less explicit meaning and more or less linked to our culture, our surroundings, our habits. But that should not totally condition the creation. You have to know how to get out of it. It is to be taken with hindsight and l...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction and Publishing: From Concept to Print

• Level: Beginner
• 76% positive reviews (17)
• 677 students
• 4 units
• 12 lessons (1h 19m)
• 1 download

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign, Adobe Photoshop

• Areas

  Art Direction, Editorial Design, Graphic Design