Art Direction and Publishing: From Concept to Print

Overview

“It's time to tackle the brief! We will guide you in this task by outlining the essential points that you must find in your brief. Then we will see how to build an editorial line.”

In this video lesson Akatre addresses the topic: Using a Brief, which is part of the Domestika online course: Art Direction and Publishing: From Concept to Print. Learn how to establish an artistic guideline for a successful publication project, from the initial concept to the final printed design.

Partial transcription of the video

“Use a brief You now know the importance of staying open and curious, but above all the importance of doing and redoing. You are ready to attack a brief. This is what we will see together in this lesson. We will therefore try to schematize the brief. First, you need to set expectations. To set expectations, you have to define a small trend board, of the iconography you want but also graphics that are close to your desires and the object you would like to set up. It will help you get started in one direction which can evolve according to your content. Second point, the objectives. Expectation...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction and Publishing: From Concept to Print

• Level: Beginner
• 76% positive reviews (17)
• 677 students
• 4 units
• 12 lessons (1h 19m)
• 1 download

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign, Adobe Photoshop

• Areas

  Art Direction, Editorial Design, Graphic Design