Art Direction and Publishing: From Concept to Print

Overview

“First of all, we will tell you about our vision of art direction (AD), what it encompasses and requires, and we will present you with some examples to illustrate this.”

In this video lesson Akatre addresses the topic: What is Art Direction?, which is part of the Domestika online course: Art Direction and Publishing: From Concept to Print. Learn how to establish an artistic guideline for a successful publication project, from the initial concept to the final printed design.

Partial transcription of the video

“What is Art Direction? In this lesson, we are going to talk to you about our vision of artistic direction. The artistic direction, it is the set of all aesthetic decisions, even technical, which will allow the realization of a project. The longer the artistic direction will be, the more the project will be coherent, solid and amazing. It's kind of the ideal approach. The course to follow. The artistic director therefore has a role of captain, in the same way as a director for a film. He must therefore think of innovative ideas that convey the message, the values with personality. Art direct...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction and Publishing: From Concept to Print

• Level: Beginner
• 76% positive reviews (17)
• 677 students
• 4 units
• 12 lessons (1h 19m)
• 1 download

• Category

  Design

• Software

  Adobe Illustrator, Adobe InDesign, Adobe Photoshop

• Areas

  Art Direction, Editorial Design, Graphic Design