Commercial Photography: Find Your Authentic Style
Concept Definition
A course by Aleksandra Kingo , Commercial Photographer and Director
About the video: Concept Definition
Overview
“Let us now take a look at what conceptual photography is and how to come up with a shoot concept. We will also start defining a concept for our shoot through research and sketching.”
In this video lesson Aleksandra Kingo addresses the topic: Concept Definition, which is part of the Domestika online course: Commercial Photography: Find Your Authentic Style. Attract your dream clients by developing your own unique visual identity and building a striking photography portfolio.
Partial transcription of the video
“Concept Definition In the previous lesson, we've identified our portfolio gaps, which hopefully informed our final project subject. Now, I'll teach you how to create a concept for your shoot to stand out. I'll work on mine, perfume, and I'll guide you from my process while inviting you to do the same. But first of all, let's look at the word itself. A concept is the main idea of your shoot and in conceptual photography, that idea comes above all. I quite like this quote from Sol Lewitt's article, "Paragraphs on Conceptual Art", which can be applied to photography. "In Conceptual art the ide...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Commercial Photography: Find Your Authentic Style
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Category
Photography & Video -
Software
Adobe Photoshop, Capture One -
Areas
Advertising, Commercial Photography, Digital Photography, Photographic Lighting, Photography, Product Photography, Studio Photography
Aleksandra Kingo
A course by Aleksandra Kingo
Aleksandra Kingo is a commercial photographer and director who works in Europe as well as the US. Growing up in Lithuania, Aleksandra spent her time creating dreamy, surreal photographs to express her creativity and won a competition at just 17 years old, which led her to consider a career in the industry. She went on to study fashion styling and photography at the University of the Arts London where she honed her skills.
After graduating, Aleksandra began sharing her work online and working on projects in line with her style, one of which led to her working with the major London agency M&C Saatchi. Since then, she has worked with clients including Virgin Atlantic, Glenlivet Whisky, Miu Miu, Kenzo, Nespresso, Honda, and Häagen-Dazs.
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- 1,483 students
- 15 lessons (2h 30m)
- 11 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Photoshop
Capture OneCategory
Areas
