Book Proposal Writing: How to Get Published
Understanding Platform
A course by Courtney Maum , Author and Book Coach
About the video: Understanding Platform
Overview
“In this lesson, we’re going to talk about what “platform” is and use a worksheet to analyze our own.”
In this video lesson Courtney Maum addresses the topic: Understanding Platform , which is part of the Domestika online course: Book Proposal Writing: How to Get Published. Prepare to share your ideas with the world by learning to create dynamic book proposals from start to finish.
Partial transcription of the video
“In the last lesson, we worked on developing our book's hook. In this lesson, we're going to focus on understanding platform. a platform. What is platform and why won't people stop talking about it. whether you're writing a novel, a collection of essays, even a cookbook, You're going to hear about Platform at one point or another. So what the heck is it? The way I like to think about platform is like this. Let's say you fly a lot. There's one airline you like to fly with more than any other. So you start to accrue frequent flyer miles, right? It's a way of showing loyalty to a certain brand,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Book Proposal Writing: How to Get Published
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Category
Marketing & Business, Writing -
Areas
Creative Consulting, Creative Writing, Creativity, Design Management, Marketing, Narrative, Storytelling, Writing
Courtney Maum
A course by Courtney Maum
American author and book coach Courtney Maum has used stories to make sense of the world since she was a child. She studied comparative literature and French translation at university before going on to work in advertising agencies as a copywriter and corporate namer. She has used her love of storytelling to create compelling backstories for everything from nail polish to electric cars.
Courtney is fascinated with the creative process and has written and published several books with some of the biggest publishing houses and editors in America, including Penguin Random House and The New York Times. She also founded a collaborative retreat for creative professionals and has a regular newsletter, Get Published, Stay Published, in which she shares her tips for staying motivated during the writing process.
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