Search UX: Find insights and project better physical products
Como obter mais insights
A course by Valkiria Inteligência Criativa , Product Designers
Joined March 2021
Joined March 2021
About the video: Como obter mais insights
Overview
“Here, we'll show you other tools for gaining insights that we've used in two major real-world projects. ”
In this video lesson Valkiria Inteligência Criativa addresses the topic: Como obter mais insights, which is part of the Domestika online course: Search UX: Find insights and project better physical products. Learn how to develop ready -made market products with deep insights and a step -by -step approach..
Partial transcription of the video
“Many projects can vary in depth, depending on the schedule, the budget, and what you want to discover. Here, we will show you some projects where we used other tools. The first case we want to show you is from Faber-Castell. At Faber-Castell, we created the Consumer Insight, this book you are seeing. The summary is our presentation of everything we learned during the research phase we conducted for Faber-Castell. What did we do? We had an immersion, a workshop with their team here in Brazil. We also conducted on-site observation during the Back to School period. So, we wanted to discover mo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Search UX: Find insights and project better physical products
-
Category
Design, Web & App Design -
Software
Keynote -
Areas
Digital Design, Digital Product Design, UX / UI
Valkiria Inteligência Criativa
A course by Valkiria Inteligência Criativa
Matheus de Luca M Pinto and Moisés Hansen are the creative minds behind Valkiria Inteligência Criativa, a distinguished Brazilian design studio. With over a decade of experience in the creative industry, they have honed their expertise in developing innovative and meaningful products and strategies for renowned companies like Ambev, O Boticário, Deca, Faber-Castell, and Nubank. Matheus, a product design graduate, is passionate about processes and new methodologies that redefine the role of design within organizations. He leads the development of new products and packaging, ensuring they align with the latest trends and customer needs.
Moisés, the Director of Business at Valkiria, has a solid background in product design and industrial mechanics, bridging the gap between technology, manufacturing processes, and business strategies. His approach to design focuses on identifying opportunities for innovation, enhancing client satisfaction, and creating value-driven products. Together, Matheus and Moisés have received numerous accolades from prestigious design bodies in Brazil and abroad, reflecting their commitment to excellence. Their work is characterized by a deep understanding of user needs, a methodical approach to innovation, and a commitment to delivering impactful solutions.
- 162 students
- 13 lessons (2h 26m)
- 14 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Keynote
