Bento Box
Bento Box
by Valkiria Inteligência Criativa @valkiriaic
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(Automatically translated from Portuguese)
BENTO BOX
PRODUCT DESIGN
EN The project consists in designing a container to store meals - known in Brazil as lunch bag and in other countries as Bento Box - that combines aesthetics, functionality and sustainability to facilitate daily eating rituals. HIP with Purpose’s Bento Box brings a new perspective for people with a dynamic lifestyle and concerned about the environment and the food quality they consume. With a modern look, it is produced in OBP (ocean bound plastic), a recycled material that is collected before impacting the oceans, becoming an alternative to reduce the use of plastic packaging in the food industry, encouraging conscious consumption of natural resources and health care. The Hip Bento Box project shows that functionality, aesthetics and sustainability can and should go together in product design.
PT O projeto consiste no desenho de um recipiente para armazenar refeições - conhecido no Brasil como lancheira ou marmita e em muitos países como Bento Box - que alia estética, funcionalidade e sustentabilidade para facilitar os rituais diários de alimentação. A Bento Box da HIP with Purpose traz uma nova perspectiva para pessoas com um estilo de vida dinâmico e preocupadas com o meio ambiente e com a qualidade dos alimentos que consomem fora de casa. Com visual moderno, é produzida em OBP (ocean bound plastic), um material reciclado que é coletado antes de impactar os oceanos, tornando-se uma alternativa para reduzir o uso de embalagens plásticas da indústria alimentícia, incentivando o consumo mais consciente dos recursos naturais e o cuidado com a saúde. O projeto da Hip Bento Box mostra que funcionalidade, estética e sustentabilidade podem e devem andar juntas no design de produto.
EN The idea emerged from the customer's desire to offer the market an innovative and sustainable product. Each year, 80 billion dollars worth of single-use plastics are thrown away, with 95% of plastic packaging being used just once. The project shows that it is possible to give waste a second chance, a new purpose, bringing functionality and aesthetics to an environmentally responsible Bento Box, produced from recycled plastic materials from regions close to the oceans. By choosing such a product, people contribute to reducing the production of new fossil fuels, CO2 emissions and energy use, and facilitate their daily eating rituals, taking care of their health and the planet.
EN The idea arose from the client's desire to offer the market an innovative and, above all, sustainable product. Each year, $80 billion worth of disposable plastics are thrown away, with 95% of plastic packaging being used only once. The project demonstrates that it's possible to give waste a second chance and a new purpose, bringing functionality and aesthetics to an environmentally responsible Bento Box, made from recycled plastic materials from regions near the oceans. By choosing a product like this, people contribute to reducing the production of new fossil fuels, CO2 emissions, and energy use, and facilitate their daily eating-out rituals while taking care of their health and the planet.
EN The idea emerged from the customer's desire to offer the market an innovative and sustainable product. Each year, 80 billion dollars worth of single-use plastics are thrown away, with 95% of plastic packaging being used just once. The project shows that it is possible to give waste a second chance, a new purpose, bringing functionality and aesthetics to an environmentally responsible Bento Box, produced from recycled plastic materials from regions close to the oceans. By choosing such a product, people contribute to reducing the production of new fossil fuels, CO2 emissions and energy use, and facilitate their daily eating rituals, taking care of their health and the planet.
PT A ideia surgiu do desejo do cliente de oferecer ao mercado um produto inovador e, principalmente, sustentável. A cada ano, 80 bilhões de dólares em plásticos descartáveis são jogados fora, com 95% das embalagens plásticas sendo usadas apenas uma vez. O projeto mostra que é possível dar aos resíduos uma segunda chance, um novo propósito, trazendo funcionalidade e estética para uma Bento Box ambientalmente responsável, produzida a partir de materiais plásticos reciclados de regiões próximas aos oceanos. Ao optar por um produto assim, as pessoas contribuem para a redução da produção de novos combustíveis fósseis, das emissões de CO2 e do uso de energia, e facilitam seus rituais diários de alimentação fora de casa cuidando da saúde e do planeta.
EN The technical and creative development was based on researches carried out with people who have the habit of eating out, mainly at work. During this process, it was possible to assimilate the aesthetic standard and the desired functional requirements for a new container, which has a compartment divider and an elastic safety band that allows a more hermetic closure as Bento Box highlights.
EN The technical and creative development was guided by the lessons learned from research conducted with people who regularly eat out, particularly at work. Through these interactions, it was possible to assimilate the aesthetic standard and functional requirements desired for a new container, which features a compartment divider and an elastic safety band that allow for a more airtight closure, as highlights of the new Bento Box.
EN The technical and creative development was based on researches carried out with people who have the habit of eating out, mainly at work. During this process, it was possible to assimilate the aesthetic standard and the desired functional requirements for a new container, which has a compartment divider and an elastic safety band that allow a more hermetic closure as Bento Box highlights.
PT O desenvolvimento técnico e criativo foi pautado no aprendizado obtido nas pesquisas realizadas com pessoas que tem o hábito de se alimentar fora de casa, principalmente, em locais de trabalho. Nas interações, foi possível assimilar o padrão estético e os requisitos funcionais desejados para um novo recipiente, que traz uma divisória de compartimentos e uma faixa elástica de segurança que permitem um fechamento mais hermético como destaques da nova Bento Box.
EN The material differential used in its manufacture makes the solution environmentally conscious and allows people to contribute to the future of the planet from small attitudes such as choosing to eat without the production of packaging waste. From numerous models and prototypes, the design was validated to be launched worldwide. The product was launched in 2021 and is already being sold in Europe and United States by important e-commerce companies such as Amazon, Asos, Old Navy, among others.
EN The unique material used in its manufacture makes the solution environmentally conscious and allows people to contribute to the future of the planet through small actions such as choosing a diet free from packaging waste. Based on numerous models and prototypes, the design was validated and refined for a global launch. The product was launched in 2021 and is already being sold in Europe and the United States by major e-commerce companies such as Amazon, Asos, Old Navy, and others.
EN The material differential used in its manufacture makes the solution environmentally conscious and allows people to contribute to the future of the planet from small attitudes such as choosing to eat without the production of packaging waste. From numerous models and prototypes, the design was validated to be launched worldwide. The product was launched in 2021 and is already being sold in Europe and United States by important e-commerce companies such as Amazon, Asos, Old Navy, among others.
PT O diferencial do material utilizado em sua fabricação torna a solução ambientalmente consciente e permite que as pessoas possam contribuir para o futuro do planeta a partir de pequenas atitudes como a escolha por uma alimentação sem a produção de resíduos de embalagens. A partir de inúmeros modelos e protótipos, o design foi validado e aperfeiçoado para ser lançado mundialmente no mercado. O produto foi lançado em 2021 e já está sendo comercializado na Europa e Estados Unidos por importantes empresas de comércio virtual como a Amazon, Asos, Old Navy, entre outros.
2 comments
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