Search UX: Find insights and project better physical products
Análise “in loco” e imersão em lojas especializadas
A course by Valkiria Inteligência Criativa , Product Designers
Joined March 2021
Joined March 2021
About the video: Análise “in loco” e imersão em lojas especializadas
Overview
“If you want to innovate, take to the streets. Here, we present two more tools for you to apply to your project. ”
In this video lesson Valkiria Inteligência Criativa addresses the topic: Análise “in loco” e imersão em lojas especializadas, which is part of the Domestika online course: Search UX: Find insights and project better physical products. Learn how to develop ready -made market products with deep insights and a step -by -step approach..
Partial transcription of the video
“After learning from secondary research and analyzing other products on the subject, we need to go to the place where the product is used and conduct an on-site immersion. This tool, which we call on-site usage analysis, helps us increase our empathy for the user. This way, we can have a first-hand experience of what it's like to put food inside the toy, wash the toy, and much more than that, observe the interaction of pets with our project. Check out the insights we gained from using this tool. First, I want to show you how we conducted this on-site usage analysis and what was done. So, I'm...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Search UX: Find insights and project better physical products
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Category
Design, Web & App Design -
Software
Keynote -
Areas
Digital Design, Digital Product Design, UX / UI
Valkiria Inteligência Criativa
A course by Valkiria Inteligência Criativa
Matheus de Luca M Pinto and Moisés Hansen are the creative minds behind Valkiria Inteligência Criativa, a distinguished Brazilian design studio. With over a decade of experience in the creative industry, they have honed their expertise in developing innovative and meaningful products and strategies for renowned companies like Ambev, O Boticário, Deca, Faber-Castell, and Nubank. Matheus, a product design graduate, is passionate about processes and new methodologies that redefine the role of design within organizations. He leads the development of new products and packaging, ensuring they align with the latest trends and customer needs.
Moisés, the Director of Business at Valkiria, has a solid background in product design and industrial mechanics, bridging the gap between technology, manufacturing processes, and business strategies. His approach to design focuses on identifying opportunities for innovation, enhancing client satisfaction, and creating value-driven products. Together, Matheus and Moisés have received numerous accolades from prestigious design bodies in Brazil and abroad, reflecting their commitment to excellence. Their work is characterized by a deep understanding of user needs, a methodical approach to innovation, and a commitment to delivering impactful solutions.
- 162 students
- 13 lessons (2h 26m)
- 14 additional resources (3 files)
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- Audio: Portuguese, English
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- Level: Beginner
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Keynote
