Human-Centered Digital Marketing for Social Media

Serving the cake: how to apply the strategy

A course by Robson Rodriguez , Marketing Specialist

Marketing Specialist. São Paulo, Brazil.
Joined May 2020
100% positive reviews (18)
723 students
Audio: Portuguese
Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish

About the video: Serving the cake: how to apply the strategy

Overview

“It's no use having the most beautiful cake and not being able to show it to the right person. Therefore, in this class we are going to recap everything we have seen so far and we will learn to apply our strategy in different contexts, towards success!”

In this video lesson Robson Rodriguez addresses the topic: Serving the cake: how to apply the strategy, which is part of the Domestika online course: Human-Centered Digital Marketing for Social Media. Build an authentic brand by learning to combine objectives and marketing strategies to create meaningful connections with your audience.

Partial transcription of the video

“Serving the cake: how to apply the strategy My cake is ready, now what? In this class, you will finally learn how to make your project or brand seen by the right person in various humanized strategies. Rather, I wanted to quickly recap what we've learned so far. In our great digital marketing revenue, we had a board divided into three parts. The first in the sphere of "Who am I?". In the project I used as an example, Influence Negra, I talked a lot about social activism, plurality, ancestry and this here translates the purpose of my brand, converted into some pillars. Soon after, I drew the...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Human-Centered Digital Marketing for Social Media

  • Level: Beginner
  • 100% positive reviews (18)
  • 723 students
  • 4 units
  • 12 lessons (1h 26m)
  • 7 downloads
  • Category

    Marketing & Business
  • Areas

    Brand Strategy, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media

Robson Rodriguez

Robson Rodriguez
A course by Robson Rodriguez

Teacher Plus
Marketing Specialist

Robson Rodriguez is an advertising specialist who works primarily in branding with a background in consumer neuroscience. He is also an internationally accredited Enneagram coach, CEO and founder of the Freakout Agency, a digital marketing expert and teacher, and human behavior enthusiast.

He has collaborated with big-name companies like IBM, Facebook, and Google, where he represented Google.org in projects focused on inclusion. He is also the founder of the Influência Negra platform on Instagram and a volunteer digital marketing mentor at BlackRocks, one of the most relevant accelerators for Afro-entrepreneurs in Brazil.


  • 100% positive reviews (18)
  • 723 students
  • 12 lessons (1h 26m)
  • 16 additional resources (7 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese
  • Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish
  • Level: Beginner
  • Unlimited access forever

Areas

Human-Centered Digital Marketing for Social Media. Marketing, and Business course by Robson Rodriguez

Human-Centered Digital Marketing for Social Media

A course by Robson Rodriguez
Marketing Specialist. São Paulo, Brazil.
Joined May 2020
  • 100% positive reviews (18)
  • 723 students