Human-Centered Digital Marketing for Social Media

Overview

“In this class, I will present the basic context of digital marketing and we will also talk about human behavior in the universe of social networks and how this is important when talking about humanized strategies.”

In this video lesson Robson Rodriguez addresses the topic: Introduction to digital marketing, which is part of the Domestika online course: Human-Centered Digital Marketing for Social Media. Build an authentic brand by learning to combine objectives and marketing strategies to create meaningful connections with your audience.

Partial transcription of the video

“Introduction to digital marketing In this class, I will introduce the concept of marketing and explain how it works in the digital environment. Also, understanding your audience is critical. So let's talk about human behavior within that scenario. After all, it's no use selling ganache to those who don't eat chocolate. You are about to embark on a journey for the construction of a humanized digital marketing strategy. But I wanted to go back a few steps and introduce this discussion by talking about what marketing is all about. In recent years, this topic has become more and more relevant. ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Human-Centered Digital Marketing for Social Media

• Level: Beginner
• 100% positive reviews (18)
• 723 students
• 4 units
• 12 lessons (1h 26m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram Marketing, Marketing, Social Media