Human-Centered Digital Marketing for Social Media
A course by Robson Rodriguez, Marketing Specialist
Build an authentic brand by learning to combine objectives and marketing strategies to create meaningful connections with your audience
If you're keen to do business on social media but have no idea where to start, then this is the course for you! Branding specialist Robson Rodriguez, who's worked with IBM, Google, and Facebook, teaches you to put together a digital marketing strategy capable of conveying its values and having a real impact on its audience.
Throughout the course, discover how to create a solid business with a clear objective step by step. Explore the potential of social media and see how to translate your ideas into powerful messages that your followers can truly connect with.
What will you learn in this online course?
12 lessons & 16 downloads
What's included in this course?
Robson Rodriguez starts the course by telling you a little bit about his background and his work in the advertising world. He talks about how his experiences are a rich source of inspiration in the creation of solid businesses with a purpose.
Robson then introduces you to the key ingredients of any human-centered digital marketing strategy before teaching you to formulate the perfect recipe, taking into account social media's context and human interaction within the digital sphere.
Move on to define the pillars of your project: the people, the sector, and niche markets. Learn to develop and tell a story that perfectly expresses the company's aim in order to connect with clients.
Next, discover some of the secrets to standing out from the crowd by putting visual design tools to good use and composing eye-catching social media posts.
To wrap up the course, Robson lets you in on his strategy for continuous improvement using social media metrics and insights.
- 100% positive reviews (22)
- 798 students
- 12 lessons (1h 26m)
- 16 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create your own human-centered digital marketing strategy by defining values and objectives.
Projects by course students
Who is this online course for?
Freelancers, coaches, consultants, and anyone interested in using social media to expand their business.
Requirements and materials
No previous experience in digital marketing is needed to take this course, just an active social media account.
Reviews
Robson Rodriguez
A course by Robson Rodriguez
Robson Rodriguez is an advertising specialist who works primarily in branding with a background in consumer neuroscience. He is also an internationally accredited Enneagram coach, CEO and founder of the Freakout Agency, a digital marketing expert and teacher, and human behavior enthusiast.
He has collaborated with big-name companies like IBM, Facebook, and Google, where he represented Google.org in projects focused on inclusion. He is also the founder of the Influência Negra platform on Instagram and a volunteer digital marketing mentor at BlackRocks, one of the most relevant accelerators for Afro-entrepreneurs in Brazil.
Content
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U1
Introduction
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About Me
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influences
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U2
Ingredients for a perfect humanized marketing strategy!
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Introduction to digital marketing
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Welcome to the kitchen: social networks
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Ingredients for a humanized digital marketing strategy
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U3
Preparation mode
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Hands on: the pillars of your project
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Filling time: the personality of your brand or project
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Coverage: market segment and niches for your project
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Decorating the cake: your strategy in a visual way
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Serving the cake: how to apply the strategy
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U4
The icing on the cake
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Continuous improvement process
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Flavor thermometers: useful tools for analyzing and measuring results
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FP
Final project
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Human-Centered Digital Marketing for Social Media
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This is an intermediate-level course, ideal for those with basic marketing or branding knowledge who want to deepen human-centered strategies and digital tools.
There are no mandatory prerequisites, but having a basic understanding of social media, digital marketing, and a desire to improve communication strategies and self-awareness is recommended.
You’ll learn how to integrate personal experiences into your digital positioning, craft human-centered strategies, segment audiences, analyze metrics, develop a brand persona, and use storytelling, consumer neuroscience, and visual tools on social media.
The course covers branding, content planning, storytelling, sales funnels, audience segmentation, visual creation, results measurement, digital partnerships, employer branding, and strategic use of major social networks.
The course teaches storytelling techniques to craft compelling narratives, strengthen emotional connections with your audience, and boost engagement on key digital platforms.
Yes, the course shows you how to collect, interpret, and apply social media metrics and insights to optimize digital marketing and content strategies.
Yes, you’ll learn to build a brand persona, define brand pillars, values, personality, and a tone of voice that truly reflects your project’s essence.
Ótimo professor, conteúdo direto e claro.
sencillo y motivador
Muito bom
Claro, significativo e relevante.
muito bem explicado e motivador.