Human-Centered Digital Marketing for Social Media
A course by Robson Rodriguez , Marketing Specialist
Build an authentic brand by learning to combine objectives and marketing strategies to create meaningful connections with your audience
If you're keen to do business on social media but have no idea where to start, then this is the course for you! Branding specialist Robson Rodriguez, who's worked with IBM, Google, and Facebook, teaches you to put together a digital marketing strategy capable of conveying its values and having a real impact on its audience.
Throughout the course, discover how to create a solid business with a clear objective step by step. Explore the potential of social media and see how to translate your ideas into powerful messages that your followers can truly connect with.
What will you learn in this online course?
12 lessons & 16 downloads
- 100% positive reviews (19)
- 768 students
- 12 lessons (1h 26m)
- 16 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create your own human-centered digital marketing strategy by defining values and objectives.
Projects by course students
Who is this online course for?
Freelancers, coaches, consultants, and anyone interested in using social media to expand their business.
Requirements and materials
No previous experience in digital marketing is needed to take this course, just an active social media account.
Reviews
Robson Rodriguez
A course by Robson Rodriguez
Robson Rodriguez is an advertising specialist who works primarily in branding with a background in consumer neuroscience. He is also an internationally accredited Enneagram coach, CEO and founder of the Freakout Agency, a digital marketing expert and teacher, and human behavior enthusiast.
He has collaborated with big-name companies like IBM, Facebook, and Google, where he represented Google.org in projects focused on inclusion. He is also the founder of the Influência Negra platform on Instagram and a volunteer digital marketing mentor at BlackRocks, one of the most relevant accelerators for Afro-entrepreneurs in Brazil.
Content
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U1
Introduction
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About Me
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influences
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U2
Ingredients for a perfect humanized marketing strategy!
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Introduction to digital marketing
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Welcome to the kitchen: social networks
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Ingredients for a humanized digital marketing strategy
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U3
Preparation mode
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Hands on: the pillars of your project
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Filling time: the personality of your brand or project
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Coverage: market segment and niches for your project
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Decorating the cake: your strategy in a visual way
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Serving the cake: how to apply the strategy
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U4
The icing on the cake
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Continuous improvement process
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Flavor thermometers: useful tools for analyzing and measuring results
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FP
Final project
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Human-Centered Digital Marketing for Social Media
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
What are Domestika's online courses?
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
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When do the courses start and when do they finish?
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
What do Domestika's courses include?
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
Have you been given a course?
You can redeem the course you received by accessing the redeeming page and entering your gift code.
Claro, significativo e relevante.
muito bem explicado e motivador.
Realmente é um curso maravilhoso e muito completo e bem explicado, gostei muito!
*****
Great course
Me parece super interesante, motivador y cautivador! me encantó