Authentic Personal Branding: Develop Your Freelance Career

Toni Allison Koch, better known as Alli Koch, is an author, artist, and well-rounded creative entrepreneur who has turned her love of doodling into a successful freelance career. After graduating college with a business marketing degree and majoring in Business, she overcame her fear of not finding a job through her art and began exploring how to turn her passion into a successful business.

Today, Alli runs her own six-figure business Alli K Design in Dallas, Texas (US), where she develops her books, murals, mentoring sessions, podcasts, and much more. She has worked for clients like Lululemon, The Container Store, and Fossil. She has published two books: Modern Florals and Florals by Hand, to teach readers how to draw flowers and cacti.