Content Creation: Sustainable Social Media Strategies

Planning for social media content creation

“We’ve now come to the end of this course. Thank you so much for joining me on this journey and hopefully, you feel more confident and inspired to start creating your own content.   Before I say goodbye, let's review the steps for your final project, your one-page document, following the visual representation I’ve created for this course.

First, look at your context: define your goals and think about the content you want to create. Make sure you understand why you want to create for social media. What are your goals? What do you want to get out of it? Who do you want to connect with? As for content, think about the things you care about and come easy to you before considering what your audience would like to see. Think about the macro, the broader field your content sits in, and the micro, the subcategories of your content. The second step is creation. Follow the three strategies we’ve seen in this course: react to content you already consume, create content based on your routine, or repurpose content. Always remember that things change, so make sure you look back on your content and process and keep building and re-evaluating it. That’s what the one-pager is for! Finally, build a schedule that works for you. Structure your posts around formats, goals, or topics. It’s crucial to start small and keep building on your strategy. For your final project, use the template I've created for Notion or a different note-taking that suits you better. Remember that the document is fully adaptable to your routines and interests. Publish your one-pager! I’m really curious to understand more about how you organized it. I will comment on your project and interact with you from time to time to give you advice and answer your questions. Remember that content creation should be something that is sustainable in the long run. That is why you should create content that fits your context, and it's coherent to your routine. It’s been a real pleasure to share my work and my process with you! See you!”

Partial transcription of the video

“Final Project We have come to the end and I'd like to thank you for sticking around, for following me throughout this journey. I hope you feel more confident when it comes to getting started and also to keep going, changing, and adapting your process throughout your tasks and experiments with creating content. Now, we'll run a quick recap about the course. First, you can use the Notion template I created or the Google docs template, or whatever note-taking app you prefer. No right or wrong here. The important part is you feel comfortable so feel free to use that as a reference as well as Tu...”

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Course summary for: Content Creation: Sustainable Social Media Strategies

• Level: Beginner
• 97% positive reviews (103)
• 3809 students
• 4 units
• 13 lessons (1h 48m)
• 7 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Digital Marketing, Instagram Marketing, Marketing, Social Media