Content Creation: Sustainable Social Media Strategies
A course by Tiago HenriquesContent Creator and Author
A course by Tiago Henriques, Content Creator and Author
Build flexible content strategies that save time and energy, without compromising on your creative goals
Imagine having a strategy for creating social media content that is innovative and consistent while being adaptable and stress-free. Content creator and author Tiago Henrqiues makes this possible. His aim is to guide people through establishing sustainable strategies that work for them. In doing so he has gained over 200K followers on Instagram. Tiago has also collaborated with brands including Instagram and Notion, and published his own book Erra Uma Vez about the challenges and insecurities of creatives.
In this course, he addresses the common problems associated with content creation and shows you how to build an effective system for creating and scheduling your social media content. Explore practical approaches to strategy design that fit your routine, needs, and objectives, while also avoiding burnout. Take control of your content without it taking control of you.
What will you learn in this online course?
13 lessons & 20 downloads
The Project: Intro
10 minutes, 48 seconds
Your Goal
8 minutes, 44 seconds
Your Content
15 minutes, 16 seconds
Your Turn: Keep Building on This
6 minutes, 48 seconds
Design Your “TV Channel”
8 minutes, 8 seconds
Your TV Shows
10 minutes, 23 seconds
What's included in this course?
Begin the course by getting to know content creator and author Tiago Henriques as he discusses how he built his career, and what has motivated him and shaped his choices along the way.
Tiago provides an overview of what to expect from the course, before taking you through the note-taking app templates you can use to customize your content strategy structure. Learn how to gain clarity in terms of the goals for your content by asking yourself important questions and exploring the SMART strategy step by step. Then, dig into planning the type of content you want to produce that both connects to your audience and is aligned with your goals. Tiago also discusses establishing both macro and micro content topics.
Go through a series of creative prompts and exercises, guided by Tiago, on different ways to save time and energy when producing content. This includes looking at how to repurpose content you consume, and how to create content from observations and experiences. Then, build on the content strategy template from earlier in the course by adding creative prompts specific to your routine, skills, needs, and style.
Explore ways you can design a schedule for content creation that is flexible, consistent, and sustainable. Learn how to prioritise, reduce impromptu decision making, and how to build creative habits. Tiago also breaks down content formats, goals, and topics, to help with organizing your schedule. End the course with Tiago’s advice on managing expectations and reviewing your process when necessary. Learn how to expand and improve your system over time.
What is this course's project?
Design a one-page strategy with a flexible structure for your social media content.
Projects by course students
Who is this online course for?
This course is for anyone who wants to learn how to create strategies for managing their social media content in a way that is flexible and sustainable.
Requirements and materials
No previous experience is required.
To take the course all you need is access to a storage app such as Google Drive or Pinterest, and note-taking apps such as Google Docs, or Notion which the teacher will use for the course.
Reviews
- 2 months ago
Easy and useful to follow. Great course!
- 6 months ago
O curso foi uma porta de entrada, para entender como funciona a criação de conteúdo.
- 9 months ago
This course helped me a lot to get «unstuck». I liked the way things were explained.
- 1 year ago
Muy buen enfoque.
- ninja_25PLUS1 year ago
Nice course ilike it.
Tiago is motivated by guiding people through creative processes and establishing strategies that work for them. He has built a following of over 200K people on Instagram, where he shares content designed to help fellow creatives find healthy approaches to posting content online. Tiago has also collaborated with brands including Instagram and Notion, written articles for Medium, and published his own book Erra Uma Vez about the challenges and insecurities of creatives.
Content
- U1
Introduction
- About Me
- Influences
- U2
Strategic Foundation for Sustainable Content Creation
- The Project: Intro
- Template: A Quick Overview
- Your Goal
- Your Content
- U3
Your Content Toolbox: Create and Repurpose Content
- Your Creative Toolbox
- Reacting
- Documenting
- Your Turn: Keep Building on This
- U4
Flexible Systems: Saving Time and Energy
- Design Your “TV Channel”
- Your TV Shows
- Testing, Learning, Adapting
- FP
Final project
- Planning for social media content creation
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Yes, this course is designed for beginners and covers foundational skills in content creation, social media strategy, and workflow organization, making it accessible even if you have no prior experience.
You’ll need access to Notion, Google Docs, and basic illustration or design tools. No advanced software or paid subscriptions are required—free versions are sufficient for all course activities.
You’ll learn how to structure, plan, and sustain side projects using digital dashboards, templates, and scheduling models to balance multiple interests and platforms efficiently.
The course offers psychological strategies and practical exercises to address perfectionism, foster creative momentum, and maintain motivation for consistent content creation.
Yes, you’ll master Notion customization, dashboard creation, and organizational workflows to centralize content ideas, tasks, and routines for streamlined planning.
Absolutely. The course covers creating custom templates, infographics, carousels, and efficient techniques for repurposing and adapting content across Instagram and other platforms.
Yes, you’ll develop personalized, sustainable workflows that help you create, schedule, and repurpose content without burnout, tailored to your unique routines and goals.