Content Creation: Sustainable Social Media Strategies

A course by Tiago Henriques
Content Creator and Author. London, United Kingdom.
Joined January 2021
, Content Creator and Author

Build flexible content strategies that save time and energy, without compromising on your creative goals

  • 96% positive reviews (25)
  • 717 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Build flexible content strategies that save time and energy, without compromising on your creative goals



  • 96% positive reviews (25)
  • 717 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 13 lessons (1h 48m)
  • Available on the app
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Imagine having a strategy for creating social media content that is innovative and consistent while being adaptable and stress-free. Content creator and author Tiago Henrqiues makes this possible. His aim is to guide people through establishing sustainable strategies that work for them. In doing so he has gained over 200K followers on Instagram. Tiago has also collaborated with brands including Instagram and Notion, and published his own book Erra Uma Vez about the challenges and insecurities of creatives.

In this course, he addresses the common problems associated with content creation and shows you how to build an effective system for creating and scheduling your social media content. Explore practical approaches to strategy design that fit your routine, needs, and objectives, while also avoiding burnout. Take control of your content without it taking control of you.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Strategic Foundation for Sustainable Content Creation
  • U3
    U3. Your Content Toolbox: Create and Repurpose Content
  • U4
    U4. Flexible Systems: Saving Time and Energy
  • FP
    FP Final project
View details

Begin the course by getting to know content creator and author Tiago Henriques as he discusses how he built his career, and what has motivated him and shaped his choices along the way.

Tiago provides an overview of what to expect from the course, before taking you through the note-taking app templates you can use to customize your content strategy structure. Learn how to gain clarity in terms of the goals for your content by asking yourself important questions and exploring the SMART strategy step by step. Then, dig into planning the type of content you want to produce that both connects to your audience and is aligned with your goals. Tiago also discusses establishing both macro and micro content topics.

Go through a series of creative prompts and exercises, guided by Tiago, on different ways to save time and energy when producing content. This includes looking at how to repurpose content you consume, and how to create content from observations and experiences. Then, build on the content strategy template from earlier in the course by adding creative prompts specific to your routine, skills, needs, and style.

Explore ways you can design a schedule for content creation that is flexible, consistent, and sustainable. Learn how to prioritise, reduce impromptu decision making, and how to build creative habits. Tiago also breaks down content formats, goals, and topics, to help with organizing your schedule. End the course with Tiago’s advice on managing expectations and reviewing your process when necessary. Learn how to expand and improve your system over time.

What is this course's project?

Design a one-page strategy with a flexible structure for your social media content.

Who is this online course for?

This course is for anyone who wants to learn how to create strategies for managing their social media content in a way that is flexible and sustainable.

Requirements and materials

No previous experience is required.

To take the course all you need is access to a storage app such as Google Drive or Pinterest, and note-taking apps such as Google Docs, or Notion which the teacher will use for the course.


Reviews

717 Students
25 Reviews
96% Positive ratings
  • More reviews

Tiago Henriques

A course by Tiago Henriques

Teacher Plus
Content Creator and Author

Tiago Henriques is a Brazilian-Portuguese content creator and author based in London. He was interested in design from a young age and eventually studied for a degree in industrial design at university. From there, alongside designing, he went on to work in a variety of different areas of content creation from video, to illustration.

Tiago is motivated by guiding people through creative processes and establishing strategies that work for them. He has built a following of over 200K people on Instagram, where he shares content designed to help fellow creatives find healthy approaches to posting content online. Tiago has also collaborated with brands including Instagram and Notion, written articles for Medium, and published his own book Erra Uma Vez about the challenges and insecurities of creatives.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Strategic Foundation for Sustainable Content Creation

    • The Project: Intro
    • Template: A Quick Overview
    • Your Goal
    • Your Content
  • U3

    Your Content Toolbox: Create and Repurpose Content

    • Your Creative Toolbox
    • Reacting
    • Documenting
    • Your Turn: Keep Building on This
  • U4

    Flexible Systems: Saving Time and Energy

    • Design Your “TV Channel”
    • Your TV Shows
    • Testing, Learning, Adapting
  • FP

    Final project

    • Planning for social media content creation

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each teacher imparts what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course
    New

    Get a personalized and signed certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational texts, tasks, and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, and share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

When you complete a course you'll get your personalized certificate instantly. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Content Creation: Sustainable Social Media Strategies. Marketing, and Business course by Tiago Henriques

Content Creation: Sustainable Social Media Strategies

A course by Tiago Henriques
Content Creator and Author. London, United Kingdom.
Joined January 2021
  • 96% positive reviews (25)
  • 717 students