Unlocking Your Creative Mind: Develop a Collective Project
Unconfining: Make It Digital
A course by Thomas Shim , Artist and Creative Director
About the video: Unconfining: Make It Digital
Overview
“In this lesson you’ll use the brief to brainstorm on ways to make people STOP, ENGAGE, and PARTICIPATE in SOCIAL MEDIA. How could you create something that’s going to stop people from scrolling / skipping? Is it a simple message? is it a meme? an photography?Remember, this doesn’t have to be an EXACT replica of your physical manifestation. This is an extension of your big idea that’s bespoke to your audience on social media.”
In this video lesson Thomas Shim addresses the topic: Unconfining: Make It Digital, which is part of the Domestika online course: Unlocking Your Creative Mind: Develop a Collective Project. Develop a meaningful idea and transform it into a creative project that inspires collaboration in both the physical and digital world.
Partial transcription of the video
“Unconfining Make It Digital Now that your idea is living and breathing in physical space, in this next lesson, we're gonna really dig in to figure out what is the most successful way to bring your idea to life in social media or digital space. Let's go back to the brief. Your goal, your people and your creative approach probably should remain consistent, but social media is tricky. To stand out in the sea of sameness in social media is more difficult than making something stand out in your neighborhood. You really have to understand who you're talking to and their behavior. Placement Placem...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Unlocking Your Creative Mind: Develop a Collective Project
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Category
Marketing & Business -
Areas
Creative Consulting, Creativity, Social Media
Thomas Shim
A course by Thomas Shim
Thomas Shim is a New York-based artist and Creative Director of Instagram and Facebook. He’s worked with brands such as Dell, Cadillac, Heineken, Chevrolet, Altice, and PETA. He also had a hand in the Dos Equis "Most Interesting Man" campaign.
Thomas has developed a number of collaborative projects, most notably @whyididntreport, which is a safe space for people to share their stories and has amassed over 146K followers. He also started @pridetrain, which provides followers with printable pride signs to post on the subway, as well as LGBTQ+ educational material.
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- 834 students
- 12 lessons (1h 28m)
- 9 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
