
Everyone has their own unique story to tell, and when you add a layer of actionable purpose, it is an opportunity to create something impactful and meaningful. Thomas Shim, the Creative Director of Instagram and Facebook, has developed a number of collaborative projects, most notably “Why I Didn’t Report” and “Pride Train,” which have inspired thousands to participate both on Instagram and in the real world.
In this course, Thomas guides you through the process to find your own unique authenticity and how to manifest it into a collaborative project. Discover how to turn your creative ideas into an engaging project, and learn how to build a community around it.
12 lessons & 9 downloads

7 minutes, 23 seconds

5 minutes, 13 seconds

5 minutes, 26 seconds

3 minutes, 52 seconds

14 minutes, 22 seconds

8 minutes, 9 seconds
Begin by getting to know Thomas. He shares his creative journey, which led him to work with some of the most celebrated brands in the world. Hear about the creative work that has influenced and inspired him.
The next thing Thomas shares with you is the idea that creativity takes authenticity. Throughout the second part of the course, Thomas guides you to explore your unique authenticity through a series of exercises. Then, continue to push your creative boundaries and see how your authenticity is connected to your past, present, and future self.
Next, it’s time to unlock your vulnerability by sharing your unique story with the world. First, start by “unintroducing” yourself through a series of interactive Instagram posts. Based on the responses, take part in an open discussion with the followers who share a different perspective, opening yourself to new points of view to inspire you.
Bring your idea to life using both real-world materials and social media-based tools. Learn how to create an actionable creative brief as the foundation for your project. Using the brief as a framework, make your concept truly participatory by not only creating engaging posts, but also inspiring action in the real world.
The final part of the course is focused on “unlocking” the community. Thomas shows you how to nurture your digital community by engaging and collaborating with them. Wrap up the course by hearing some valuable lessons that Thomas has learned while collaborating with others and when leading several creative projects.
Develop a creative project based on collaboration with your audience, which takes place both online and in the real world.

Anyone who would like to develop a creative and collaborative project with their audience. It is ideal for brands or artists who want to build more engagement.

No previous experience is necessary.
To take this course, you only need access to a smartphone with Instagram installed, and a strong desire to get your creativity flowing.

Great course. Worth the purchase.
Sehr gut erklärt und macht Lust, sein eigenes Projekt anzugehen.
Muy bueno, práctico y de autoconocimiento. Proporciona una mirada disruptiva sobre la creación de una comunidad en las redes sociales y también off line.
Básico pero inspirador en momentos de bloqueo creativo.
Great course, very useful for creatives who work in collaborative projects.

Unlocking Me
Unlocking Authenticity
Unlocking Vulnerability
Unlocking Creativity
Unlocking Community
Final project
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn valuable methods and techniques explained by top experts in the creative sector.
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
You’ll learn how to use personal experiences and people-powered creativity to create inclusive campaigns, interactive installations, and authentic brand storytelling, blending physical and digital techniques for impactful audience engagement.
This course is designed for intermediate learners, so some prior creative experience is helpful, but you don’t need to be an expert.
You just need basic art supplies and access to social media platforms like Instagram. Most exercises can be done with everyday materials and free digital tools.
You’ll use self-reflection techniques, rapid writing, drawing from personal experience, and structured worksheets to unlock authentic ideas and move past creative blocks.
People-powered creativity involves harnessing audience insights and collective participation to shape projects, making your work more inclusive and impactful.
Yes, you’ll learn how to create polls, animate text, add stickers, and collect feedback using Instagram Stories to boost engagement and express personality.
You’ll learn strategies to center real stories, foster co-creation, and use participatory art methods that empower diverse voices and audiences.