Interior Design for Public Spaces
The customer and the end user
A course by Juan Luis Medina , Interior Designer
About the video: The customer and the end user
Overview
“Next, we will learn how to research our client, their brand, and their target customer. It is very important to know them well, empathize with them and make their concerns and motivations our own. With this we will begin to create a relationship of trust with the client that will favor the success of the project.”
In this video lesson Juan Luis Medina addresses the topic: The customer and the end user, which is part of the Domestika online course: Interior Design for Public Spaces. Learn to conceptualize projects designed for the public by taking into account layout, materials, furniture, and lighting.
Partial transcription of the video
“The customer and the end user In this lesson, we will learn how to research the customer, to your brand and to the end user. It is important to know them well, to empathize with them and make their motivations and concerns ours. Let's see it. In a housing project the client will use the space. We project, design and build for him. It is with whom we exchange opinions, we receive the "feedback", since we design their way of life. In this case, the customer and the end user are the same person. This does not happen in a public space project. The client would be the promoter of the renovation ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Interior Design for Public Spaces
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Category
Architecture & Spaces -
Areas
Interior Architecture, Interior Decoration, Interior Design, Retail Design, Spatial Design
Juan Luis Medina
A course by Juan Luis Medina
Juan Luis Medina studied image and sound and then specialized as a photographer and artistic director in his hometown of Alicante before begining his career as an interior designer. His work combines visual references from cinema, art, set design, and architecture with icons such as Oscar Niemeyer, Cesar Manri, and Axel Vervoordt.
After studying interior architecture at the IADE and working at various studios, in 2011 he founded Madrid in Love alongside Naroa Quirós. As Creative Director of Madrid in Love, and with 10 years' experience and 150 design projects under his belt, he has appeared on the AD100 list for two consecutive years. This list recognizes the most influential interior designers and architects of the moment.
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- 15 lessons (1h 20m)
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- Audio: Spanish
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- Level: Beginner
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