Book Cover Design from Concept to Creation
Social Media, Promotion and Presale
A course by Faride Mereb , Book Designer and Editor
About the video: Social Media, Promotion and Presale
Overview
“After all the effort you have made, it is now time to promote our book. How do we do this in a cool way without looking too eager or not getting noticed at all? ”
In this video lesson Faride Mereb addresses the topic: Social Media, Promotion and Presale, which is part of the Domestika online course: Book Cover Design from Concept to Creation. Explore visual metaphors, shapes, and formats to condense the complexity of a book into one space, using analog and digital techniques.
Partial transcription of the video
“Social Media, Promotion and Presale Now that we have our book ready, it's time to move on to promotions, especially on social media. Making a book requires a lot of different professionals, so it's important we get the book out there in the hands of people. I usually try to have a little batch of books that I count on my print run to share with my community, so my friends and colleagues can also share. Some of these books get submitted to grants, competitions, or even become part of archives. There are different ways you can get money when you're self-publishing. The one that I like the bes...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Book Cover Design from Concept to Creation
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Category
Design -
Software
Adobe Illustrator, Adobe InDesign -
Areas
Art Direction, Editorial Design, Graphic Design
Faride Mereb
A course by Faride Mereb
Faride Mereb, born in Venezuela and now living in New York City, is an award-winning book designer and editor. As a teenager, Faride worked for a newspaper and soon developed an interest for typography. She was also a library assistant at school, and was struck by the cover of the first book she bought, 12 Cuentos Peregrinos by Gabriel Garcia. These were the foundations of her strong connection to books and printed material. She studied Graphic Design at university, and is currently a visiting scholar at Columbia University.
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In 2014, Faride founded the publishing house, Letra Muerta, where she has published eight titles to date. She has won multiple awards in Latin America, Europe, and the US, including winning in both categories for AIGA Awards' 50 Books, and 50 Book Covers. She was also awarded gold in the editorial category in the Latin American Design Awards. Faride is a member of the American Printing History Association, The Bibliographical Society of America, and Center for Book Arts, and has collaborated with numerous companies such as Penguin Random, and Ugly Duckling Presse. When not working with her publishing house, Faride also teaches at the Center for Book Arts.
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- 1,126 students
- 15 lessons (2h 11m)
- 24 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
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Recommended software & tools for this course
Adobe Illustrator
Adobe InDesignCategory
Areas
