Lettering with Illustrator for iPad

Color application

A course by Alejandro Solórzano , Designer and Lettering Artist

Designer and Lettering Artist. Guadalajara, Mexico.
Joined July 2016
100% positive reviews (19)
722 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the video: Color application

Overview

“You will learn how to create your color palette with the help of your mood board and then apply it to your design. I will also explain the importance of contrast to highlight the words and direct your gaze to certain points to reinforce the message you want to communicate.”

In this video lesson Alejandro Solórzano addresses the topic: Color application, which is part of the Domestika online course: Lettering with Illustrator for iPad. Learn how to use lettering as a tool for expression in Adobe Illustrator using an iPad and Apple Pencil.

Partial transcription of the video

“Color application In this lesson, we are going to reinforce the message that we want to communicate through color. Contrast is necessary to increase the legibility of the letters as well as directing the gaze towards certain specific points. We begin. One part of the process that I enjoy the most is adding color to the lettering. Before moving on to this stage, I spent the necessary time to analyze each shape and edit stroke by stroke until I have my final composition. Let's see the result. I'm going to hide the layers that we made in the previous unit. And this is how the design of my fina...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Lettering with Illustrator for iPad

  • Level: Beginner
  • 100% positive reviews (19)
  • 722 students
  • 5 units
  • 17 lessons (2h 21m)
  • 10 downloads
  • Category

    Calligraphy & Typography
  • Software

    Adobe Illustrator
  • Areas

    3D Lettering, Digital Lettering, Lettering

Alejandro Solórzano

Alejandro Solórzano
A course by Alejandro Solórzano

Teacher Plus
Designer and Lettering Artist

Alejandro Solórzano is a design engineer from Guadalajara, Mexico. He is passionate about using calligraphy and lettering as a method of expression. His curiosity for finding new ways of bringing ideas to life led him to discover all the different applications a design can have, turning his motivation into his profession.

He currently works as a freelancer for visual communication projects and has collaborated with brands such as Wacom, Adobe, AFAR, Sabritas, and many more.


  • 100% positive reviews (19)
  • 722 students
  • 17 lessons (2h 21m)
  • 31 additional resources (10 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Lettering with Illustrator for iPad. Calligraphy, and Typography course by Alejandro Solórzano

Lettering with Illustrator for iPad

A course by Alejandro Solórzano
Designer and Lettering Artist. Guadalajara, Mexico.
Joined July 2016
  • 100% positive reviews (19)
  • 722 students