Lettering with Illustrator for iPad

Visual direction

A course by Alejandro Solórzano , Designer and Lettering Artist

Designer and Lettering Artist. Guadalajara, Mexico.
Joined July 2016

Learn how to use lettering as a tool for expression in Adobe Illustrator using an iPad and Apple Pencil

  • Spanish with subtitles in English
  • 100% positive reviews (18)
  • 575 students

About the video: Visual direction

Overview

“You will learn how to create a mood board with different references from your environment that will serve as a visual guide to define the look & feel of your project. ”

In this video lesson Alejandro Solórzano addresses the topic: Visual direction, which is part of the Domestika online course: Lettering with Illustrator for iPad. Learn how to use lettering as a tool for expression in Adobe Illustrator using an iPad and Apple Pencil.

Partial transcription of the video

“Visual direction Has it happened to you that you have no idea how to start a project? In this lesson I will explain how to search for references and visual inspiration of our surroundings to use as a guide to creating a mood board and define the "look and feel" of your project. Let's see it. I would like to start by defining what a mood board is. A mood board is also known as an inspiration board. and it is that communication tool that will help us generate ideas as well as to define the visual universe of your project before existing. As we can see in the image, is a collection made up of ...”

This transcript is automatically generated, so it may contain mistakes.

Free to watch for 6 days
FREE WITH PLUS
85% Disc. Original price $39.99USD

Course summary for: Lettering with Illustrator for iPad

  • Level: Beginner
  • 100% positive reviews (18)
  • 575 students
  • 5 units
  • 17 lessons (2h 21m)
  • 10 downloads
  • Category

    Calligraphy & Typography
  • Software

    Adobe Illustrator
  • Areas

    3D Lettering, Digital Lettering, Lettering

Alejandro Solórzano

A course by Alejandro Solórzano

Teacher Plus
Designer and Lettering Artist

Alejandro Solórzano is a design engineer from Guadalajara, Mexico. He is passionate about using calligraphy and lettering as a method of expression. His curiosity for finding new ways of bringing ideas to life led him to discover all the different applications a design can have, turning his motivation into his profession.

He currently works as a freelancer for visual communication projects and has collaborated with brands such as Wacom, Adobe, AFAR, Sabritas, and many more.


Spanish with subtitles in English
  • 100% positive reviews (18)
  • 575 students
  • 17 lessons (2h 21m)
  • 31 additional resources (10 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Lettering with Illustrator for iPad. Calligraphy, and Typography course by Alejandro Solórzano

Lettering with Illustrator for iPad

A course by Alejandro Solórzano
Designer and Lettering Artist. Guadalajara, Mexico.
Joined July 2016
  • 100% positive reviews (18)
  • 575 students