Lettering with Illustrator for iPad
Visual direction
A course by Alejandro Solórzano , Designer and Lettering Artist
About the video: Visual direction
Overview
“You will learn how to create a mood board with different references from your environment that will serve as a visual guide to define the look & feel of your project. ”
In this video lesson Alejandro Solórzano addresses the topic: Visual direction, which is part of the Domestika online course: Lettering with Illustrator for iPad. Learn how to use lettering as a tool for expression in Adobe Illustrator using an iPad and Apple Pencil.
Partial transcription of the video
“Visual direction Has it happened to you that you have no idea how to start a project? In this lesson I will explain how to search for references and visual inspiration of our surroundings to use as a guide to creating a mood board and define the "look and feel" of your project. Let's see it. I would like to start by defining what a mood board is. A mood board is also known as an inspiration board. and it is that communication tool that will help us generate ideas as well as to define the visual universe of your project before existing. As we can see in the image, is a collection made up of ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Lettering with Illustrator for iPad
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
3D Lettering, Digital Lettering, Lettering

Alejandro Solórzano
A course by Alejandro Solórzano
Alejandro Solórzano is a design engineer from Guadalajara, Mexico. He is passionate about using calligraphy and lettering as a method of expression. His curiosity for finding new ways of bringing ideas to life led him to discover all the different applications a design can have, turning his motivation into his profession.
He currently works as a freelancer for visual communication projects and has collaborated with brands such as Wacom, Adobe, AFAR, Sabritas, and many more.
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- 17 lessons (2h 21m)
- 31 additional resources (10 files)
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- Audio: Spanish
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- Level: Beginner
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