Business Design: From Idea to Action Plan
Value proposition: Why would they choose you?
A course by Pablo Lascurain , Entrepreneur
About the video: Value proposition: Why would they choose you?
Overview
“The concept of value proposition is one of the most misunderstood in the marketing world and in the creative world, because generally the answer is, cheaper, faster, or prettier. In this lesson you will learn what a business value proposition actually is. ”
In this video lesson Pablo Lascurain addresses the topic: Value proposition: Why would they choose you?, which is part of the Domestika online course: Business Design: From Idea to Action Plan. Understand the process behind designing a business from scratch and explore the different elements to consider in its planning .
Partial transcription of the video
“Value proposition Why would they choose you? It is time to define our value proposition. The value proposition helps us to differentiate our product or service from others. As we saw in previous lessons, the value proposition has different elements And it's important that you consider each one when defining your own value proposition. It is important to understand that this value proposition is not a commercial not a marketing phrase. The value proposition is a feeling that the customer has and that you identify to be able to communicate it. If we see it from the most practical part, a valu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Design: From Idea to Action Plan
-
Category
Marketing & Business -
Areas
Business, Creative Consulting, Digital Marketing, Marketing
Pablo Lascurain
A course by Pablo Lascurain
Pablo Lascurain is a full-time entrepreneur. He has founded a total of eight companies and currently runs inDIP, a consultancy firm that focuses on solving the more complex issues faced by businesses. Over the last few years, he has had the privilege of helping thousands of entrepreneurs via Startup Grind, 4Founders, and 4Women Forum.
His work aims to find the best way of managing businesses, whether that's problem-solving, scaling organizations, or implementing new technologies. He is an active participant in the organization and development of startups and investments across Latin America. He has also personally invested in 12 startups, is on the board of five companies, and a consultant for two venture capital funds.
- 97% positive reviews (246)
- 7,712 students
- 14 lessons (2h 18m)
- 13 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
