Business Design: From Idea to Action Plan
Who is your market?
A course by Pablo Lascurain , Entrepreneur
About the video: Who is your market?
Overview
“You will learn that the market is not chosen, it is designed. Nor does it depend on your industry or your city, but on who solves what you solve. ”
In this video lesson Pablo Lascurain addresses the topic: Who is your market?, which is part of the Domestika online course: Business Design: From Idea to Action Plan. Understand the process behind designing a business from scratch and explore the different elements to consider in its planning .
Partial transcription of the video
“Who is your market? Now is the time to understand who our market is. Before starting to define it, I will tell you a little about what a market means. The market is a group of people that have different characteristics similar to each other and that they will consume your product or service. As we talked before, we already have an understanding of who we are best for and what we solve. That is our first sign of who our market is. and who do we think of when trying to market our product or service. This market usually in entrepreneurship, We try to make it as big as possible. When it comes t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Design: From Idea to Action Plan
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Category
Marketing & Business -
Areas
Business, Creative Consulting, Digital Marketing, Marketing
Pablo Lascurain
A course by Pablo Lascurain
Pablo Lascurain is a full-time entrepreneur. He has founded a total of eight companies and currently runs inDIP, a consultancy firm that focuses on solving the more complex issues faced by businesses. Over the last few years, he has had the privilege of helping thousands of entrepreneurs via Startup Grind, 4Founders, and 4Women Forum.
His work aims to find the best way of managing businesses, whether that's problem-solving, scaling organizations, or implementing new technologies. He is an active participant in the organization and development of startups and investments across Latin America. He has also personally invested in 12 startups, is on the board of five companies, and a consultant for two venture capital funds.
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- 14 lessons (2h 18m)
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- Level: Beginner
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