Business Design: From Idea to Action Plan
A course by Pablo LascurainEntrepreneur
A course by Pablo Lascurain, Entrepreneur
Understand the process behind designing a business from scratch and explore the different elements to consider in its planning
Setting up a business can seem overwhelming at first, but in reality all you need is some organization and the right balance between certain key elements. This is the belief of Pablo Lascurain, founder of eight companies and active within the startup community across Latin America. He specializes in forging the best path through the world of business, whether finding solutions or scaling organizations.
In this course, Pablo Lascurain teaches you how to design your business from scratch. Discover his logical step-by-step process and analyze all the pieces of the puzzle, from defining the product and market to the financial model. Get ready to bring your ideas to life and give the pitch of a lifetime!
What will you learn in this online course?
14 lessons & 13 downloads
What is your idea?
9 minutes, 59 seconds
Why would they hire you?
10 minutes, 9 seconds
Who is your competition?
6 minutes, 10 seconds
Who is your market?
9 minutes, 5 seconds
Value proposition: Why would they choose you?
9 minutes, 26 seconds
Business model and financial model: How are they made?
10 minutes, 13 seconds
What's included in this course?
Start the course by getting to know Pablo Lascurain. He talks about his career and what steps he took to become an entrepreneur. He also shares some of the things that helped him change how he asked and answered questions.
All business endeavors begin with an idea. Learn that the key to success lies not so much in whether the idea is good or not, but whether it's feasible and aligned with your core values. This is the way forward when creating a product or service. Also take a look at the role of competence before discovering that you don't choose your market, you design it. Then, reflect on your value proposition and build your manifesto.
Now focus on making your project a reality. Start by defining your business and financial models. Pablo shares one particular method for establishing pricing, projections, and needs, without needing to be an expert in numbers. He also talks about some of the characters that appear along the way: business partners, teams, investors, etc.
It's time get your business off the ground running! What will you be doing? How will you do it? Delve into these questions and more, in the form of a deck–a document used to collect all your ideas and the details to date. Finish up by discovering the secrets to a great pitch.
What is this course's project?
Design a business in the sector of your choice, from the strategy down to the last key structuring elements.
Projects by course students
Who is this online course for?
Anyone wanting to start their own business, no matter the sector or industry.
Requirements and materials
You need to be familiar with Google Slides and Google Docs to take this course.
In terms of materials, all you need is a computer.
Reviews
- 3 months ago
es un curso muy completo y esclarecedor
- 6 months ago
Un curso sencillo, claro y excelente para tomar el primer impulso para diseñar un nuevo emprendimiento.
- 7 months ago
He visto los primeros video sy me esta encantando, muy claro y muy motivador. Espero con ansias terminar el curso!!
- 8 months ago
Lo recomiendo como punto de partida para quienes están iniciando un negocio, ya que es un curso básico, muy específico y con un enfoque totalmente práctico que facilita la aplicación inmediata.
- 9 months ago
Muy buen curso
His work aims to find the best way of managing businesses, whether that's problem-solving, scaling organizations, or implementing new technologies. He is an active participant in the organization and development of startups and investments across Latin America. He has also personally invested in 12 startups, is on the board of five companies, and a consultant for two venture capital funds.
Content
- U1
Introduction
- Presentation
- Influences
- U2
The idea
- What is your idea?
- Why would they hire you?
- Who is your competition?
- Who is your market?
- Value proposition: Why would they choose you?
- The manifesto
- U3
The business
- Business model and financial model: How are they made?
- Financial projections
- Selection of partners and team
- U4
The company: implementation begins
- From strategic plan to deck 1
- From strategic plan to deck 2
- The pitch
- FP
Final project
- Business design: from idea to action plan
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
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FAQs
This course is designed for entrepreneurs, freelancers, creative professionals, and anyone interested in understanding and applying disruptive innovation theories to develop unique value propositions and business models.
While prior experience isn’t required, having a basic understanding of entrepreneurship, creativity, or business will help you get the most out of the content and practical exercises.
You’ll learn to apply theories like Disruptive Innovation, Job to Be Done, The Dip, and Linchpin to craft innovative value propositions, identify target markets, analyze competitors, and design sustainable business models.
All you need is internet access, a device to connect with, and preferably a notebook for jotting down notes. Being open to analyzing case studies and applying concepts to your own projects is recommended.
Disruptive Innovation theory explains how new companies transform existing markets by creating accessible, affordable solutions for underserved segments, shifting competitive dynamics.
The Job to Be Done approach helps you pinpoint the real need your product or service fulfills for customers, enabling you to design solutions and value propositions that truly match their expectations and challenges.
The Dip refers to the tough, stagnant phase you go through before mastering a skill or business. Recognizing it and pushing through is essential to succeed and stand out.