Business Design: From Idea to Action Plan

This course is designed for entrepreneurs, freelancers, creative professionals, and anyone interested in understanding and applying disruptive innovation theories to develop unique value propositions and business models.

While prior experience isn’t required, having a basic understanding of entrepreneurship, creativity, or business will help you get the most out of the content and practical exercises.

You’ll learn to apply theories like Disruptive Innovation, Job to Be Done, The Dip, and Linchpin to craft innovative value propositions, identify target markets, analyze competitors, and design sustainable business models.

All you need is internet access, a device to connect with, and preferably a notebook for jotting down notes. Being open to analyzing case studies and applying concepts to your own projects is recommended.

Disruptive Innovation theory explains how new companies transform existing markets by creating accessible, affordable solutions for underserved segments, shifting competitive dynamics.

The Job to Be Done approach helps you pinpoint the real need your product or service fulfills for customers, enabling you to design solutions and value propositions that truly match their expectations and challenges.

The Dip refers to the tough, stagnant phase you go through before mastering a skill or business. Recognizing it and pushing through is essential to succeed and stand out.

Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.