Basics of Contemporary Fashion
Build your brand
A course by Gustavo Prado , Design researcher
About the video: Build your brand
Overview
“Now I will give you a series of DO'S and DON'TS when creating a brand.”
In this video lesson Gustavo Prado addresses the topic: Build your brand, which is part of the Domestika online course: Basics of Contemporary Fashion. Learn to conceptualise and convert your creations into a fashion brand.
Partial transcription of the video
“[Instrumental] Well and after everything we've seen We have seen many examples, we have seen things from the history of fashion We saw how the narrative works geometry and inclusive brand building And specifically we focus on cases like País, Tony Delfino and Anuar Layon But now surely all of you are wondering And after all that "choro" like eggplants I make a mark "1" First tip What I bring here in my hand This is obviously a pin and in today's world, this is what everyone understands as jewelry So we have 2 possibilities The first is that to make 1 of these You start studying industrial d...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basics of Contemporary Fashion
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Category
Fashion -
Areas
Costume Design, Fashion Design

Gustavo Prado
A course by Gustavo Prado
After decades dedicated to research trends in fashion and design, it could be said that Gustavo Prado is one of the greatest experts in contemporary fashion. During the last 20 years he has taught at universities such as La Esmeralda, Academia de San Carlos, CEDIM and Centro Diseño-Cine-Television. He has also curated several museums such as the Cuatro Caminos Museum Photo and Centro de la Imagen.
He directed Mextilo , the first feature film focused on Mexican fashion and his is also the book with the same name. Today he is dedicated to giving lectures about the power of design, creativity and the need for innovation.
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- 2,458 students
- 17 lessons (1h 37m)
- 25 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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