Basics of Contemporary Fashion
From the narrative to the brand
A course by Gustavo Prado , Design researcher
About the video: From the narrative to the brand
Overview
“In this lesson, I will tell you how it is that you can go from the experimental process, to the creation of clothes that can be used by everyone, as Argentine designer Aitor Throup did.”
In this video lesson Gustavo Prado addresses the topic: From the narrative to the brand, which is part of the Domestika online course: Basics of Contemporary Fashion. Learn to conceptualise and convert your creations into a fashion brand.
Partial transcription of the video
“Well Well, we were already talking about what the shape would be, the geometry. The narrative and contribution of the brand. Let's bring it down to some super concrete examples. In order to understand what we are doing What to do For us to create our own version. Recently there are people like (inaudible) Who is one of the most important designers in the world And there's something he's doing, it's like the whole idea of stamping. Graphic and visual. But they have become very contemporary garments Because it's basically the image Back to something usable But she is someone who comes from Gr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basics of Contemporary Fashion
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Category
Fashion -
Areas
Costume Design, Fashion Design
Gustavo Prado
A course by Gustavo Prado
After decades dedicated to research trends in fashion and design, it could be said that Gustavo Prado is one of the greatest experts in contemporary fashion. During the last 20 years he has taught at universities such as La Esmeralda, Academia de San Carlos, CEDIM and Centro Diseño-Cine-Television. He has also curated several museums such as the Cuatro Caminos Museum Photo and Centro de la Imagen.
He directed Mextilo , the first feature film focused on Mexican fashion and his is also the book with the same name. Today he is dedicated to giving lectures about the power of design, creativity and the need for innovation.
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- 17 lessons (1h 37m)
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- Audio: Spanish
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- Level: Beginner
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