Basics of Contemporary Fashion
Case 12 Crew
A course by Gustavo Prado , Design researcher
About the video: Case 12 Crew
Overview
“12 Crew is a Mexican clothing brand whose designer, influenced by the world of graffiti and skateboarders, printed his own urban label, altering a basic with various applications.”
In this video lesson Gustavo Prado addresses the topic: Case 12 Crew, which is part of the Domestika online course: Basics of Contemporary Fashion. Learn to conceptualise and convert your creations into a fashion brand.
Partial transcription of the video
“[instrumental] So, within those cases, a brand from Mexico City, which is a local brand, maybe, apparently not so big... but he has tens of thousands of followers on Facebook.. This is the case of Twelve Crew, Team of 12, by Mauro Alexis.. And this is a brand... It turns out that I remember him when he was my student at school. and he came and approached me and said: "Hey, the truth is that I wouldn't want to continue with this career... because they keep teaching me all these things about pattern making, etc. but I want to go out and sell... And Mauro's world was the world of graffiti arti...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Basics of Contemporary Fashion
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Category
Fashion -
Areas
Costume Design, Fashion Design
Gustavo Prado
A course by Gustavo Prado
After decades dedicated to research trends in fashion and design, it could be said that Gustavo Prado is one of the greatest experts in contemporary fashion. During the last 20 years he has taught at universities such as La Esmeralda, Academia de San Carlos, CEDIM and Centro Diseño-Cine-Television. He has also curated several museums such as the Cuatro Caminos Museum Photo and Centro de la Imagen.
He directed Mextilo , the first feature film focused on Mexican fashion and his is also the book with the same name. Today he is dedicated to giving lectures about the power of design, creativity and the need for innovation.
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- 17 lessons (1h 37m)
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- Audio: Spanish
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- Level: Beginner
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