Creative Audiovisual Projects for Social Media

Conceptualization and aesthetics

A course by Fernando Schlaepfer , Photographer and Creative Director

Photographer and Creative Director. Rio de Janeiro, Brazil.
Joined November 2020
97% positive reviews (74)
2,216 students
Audio: Portuguese
Portuguese · Spanish · English · German · French · Italian · Polish · Dutch

About the video: Conceptualization and aesthetics

Overview

“In the last class we talked about motives and goals and in this class we're going to talk about form: how will you graphically represent the ideas you've conceived?”

In this video lesson Fernando Schlaepfer addresses the topic: Conceptualization and aesthetics, which is part of the Domestika online course: Creative Audiovisual Projects for Social Media. Learn how to create impactful audiovisual content from the initial idea to the final version and explore the power of social media.

Partial transcription of the video

“Conceptualization and aesthetics In the last class, we talked about choices and reasons. In this class, we will talk more about shape, how you will graphically represent your project. Here again it is worth following some strings, either for your areas of interest or for what you want to explore. Is it a photographic project for a film? Is it an aesthetic exploration using only toy cameras? Is it a video with animations, is it a series of illustrations? It's nothing like that, is it all together? So bringing back our example, the self-portraits. At first it was an idea a little more plaster...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Creative Audiovisual Projects for Social Media

  • Level: Beginner
  • 97% positive reviews (74)
  • 2216 students
  • 4 units
  • 13 lessons (1h 17m)
  • 1 download
  • Category

    Photography & Video
  • Software

    Adobe After Effects
  • Areas

    Content Marketing, Digital Photography, Instagram, Instagram Marketing, Instagram Photography, Lifestyle Photography, Mobile Marketing, Mobile Photography, Social Media

Fernando Schlaepfer

Fernando Schlaepfer
A course by Fernando Schlaepfer

Teacher Plus
Photographer and Creative Director

Fernando Schlaepfer is a Brazilian creative director, photographer, and influencer. He started out as a professional photographer at just 15 years old and currently has almost 200k followers on social media. He studied visual communication and has worked in the fashion and advertising sector. He also formed part of the creative team at Globo.com and has never stopped producing and sharing his personal photography side projects.

He is a founding partner at I Hate Flash, a multimedia production company that has worked with brands such as Nike, adidas, Farm, and Coca-Cola. Additionally, he coordinates projects and important events including festivals like Rock in Rio and Lollapalooza. In 2021, he published his book Autorretratos de Um Isolamento with DreamBooks. Considered one of Rio de Janeiro's most vocal cultural agitators due to O Globo newspaper, Fernando is also a DJ and has played at both national and international festivals.


  • 97% positive reviews (74)
  • 2,216 students
  • 13 lessons (1h 17m)
  • 9 additional resources (1 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Portuguese
  • Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Creative Audiovisual Projects for Social Media. Photography, and Video course by Fernando Schlaepfer

Creative Audiovisual Projects for Social Media

A course by Fernando Schlaepfer
Photographer and Creative Director. Rio de Janeiro, Brazil.
Joined November 2020
  • 97% positive reviews (74)
  • 2,216 students