Creative Audiovisual Projects for Social Media
A course by Fernando Schlaepfer , Photographer and Creative Director

Learn how to create impactful audiovisual content from the initial idea to the final version and explore the power of social media
To create audiovisual posts capable of telling stories as well as getting likes and shares, all you need is a camera and some professional tips from influencer and photographer Fernando Schlaepfer. Amid a successful career collaborating with big names like Nike, L'Oréal, and Coca-Cola, he shows you how to explore your creative potential using practical resources.
In this course, learn to create photo and video content for social media using a range of techniques for composition, set design, and direction. Fernando shows you how to plan your project according to your chosen aesthetic using the resources offered by the platforms themselves right from the word go.
What will you learn in this online course?
13 lessons & 9 downloads
- 97% positive reviews (74)
- 2,266 students
- 13 lessons (1h 17m)
- 9 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a photo or video essay for publication on social media.

Projects by course students
Who is this online course for?
Anyone interested in discovering new creative skills by exploring all that social media has to offer.
Requirements and materials
No previous experience is necessary for this course, just come eager to learn and experiment!
In terms of materials, all you need is a camera or smartphone and a video editing software such as After Effects, Premiere, or Final Cut, whichever works best for you.

New to Adobe After Effects? In that case, we recommend taking Domestika Basics courses to learn how to use the software: Introduction to After Effects.
Reviews

Fernando Schlaepfer
A course by Fernando Schlaepfer
Fernando Schlaepfer is a Brazilian creative director, photographer, and influencer. He started out as a professional photographer at just 15 years old and currently has almost 200k followers on social media. He studied visual communication and has worked in the fashion and advertising sector. He also formed part of the creative team at Globo.com and has never stopped producing and sharing his personal photography side projects.
He is a founding partner at I Hate Flash, a multimedia production company that has worked with brands such as Nike, adidas, Farm, and Coca-Cola. Additionally, he coordinates projects and important events including festivals like Rock in Rio and Lollapalooza. In 2021, he published his book Autorretratos de Um Isolamento with DreamBooks. Considered one of Rio de Janeiro's most vocal cultural agitators due to O Globo newspaper, Fernando is also a DJ and has played at both national and international festivals.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Preparation for the project
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Choices and reasons
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Conceptualization and aesthetics
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plan the start
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U3
Next steps
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Concept (how to start)
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Techniques
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Scene
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Acting and direction
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U4
Hands-on
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Photo production
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shooting
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Stop motion editing (in/out)
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Video editing (in/out)
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FP
Final project
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Creative Audiovisual Projects for Social Media
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This is an intermediate-level course, ideal for those who already have basic photography or audiovisual knowledge and want to develop original projects and expand their creative toolkit.
It’s recommended to have basic photography and editing skills, plus access to a camera (even a phone camera) and a computer for editing images and videos. Prior experience with software like Photoshop or After Effects is a plus but not required.
You’ll learn how to plan, execute, and promote original photography and audiovisual projects, exploring creative techniques, digital manipulation, stop motion, self-portraits, social media publishing, and strategies to keep your daily creative flow going.
Yes, the course covers the concept, planning, and execution of 365-type projects, with tips on staying consistent, organizing ideas, and sharing one image a day on social media.
Yes, the course teaches how to apply references from artists like Magritte and Escher in creative photo montages, including digital manipulation to craft surreal atmospheres.
Yes, you’ll learn techniques for expressive self-portraits, handling creative blocks, exploring settings and lighting, plus ethical principles and direction in original photography.
The course introduces digital manipulation techniques in Photoshop and After Effects, including image cutting, composition, stop motion, frame-by-frame animation, and adjustments to integrate visual elements.
Domestika courses are online classes that allow you to learn new skills and create incredible projects. All our courses include the opportunity to share your work with other students and/or teachers, creating an active learning community. We offer different formats:
Original Courses: Complete classes that combine videos, texts, and educational materials to complete a specific project from start to finish.
Basics Courses: Specialized training where you master specific software tools step by step.
Specialization Courses: Learning paths with various expert teachers on the same topic, perfect for becoming a specialist by learning from different approaches.
Guided Courses: Practical experiences ideal for directly acquiring specific skills.
Intensive Courses (Deep Dives): New creative processes based on artificial intelligence tools in an accessible format for in-depth and dynamic understanding.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.


¡Muy bueno!
Creo que el curso tiene potencial para llevar la creatividad a la práctica desde la primer a unidad, y no recién en la última.
muito criativo e inspirador
muy interesante y creativo
Agil y didactico