Creative Audiovisual Projects for Social Media
A course by Fernando SchlaepferPhotographer and Creative Director
A course by Fernando Schlaepfer, Photographer and Creative Director
Learn how to create impactful audiovisual content from the initial idea to the final version and explore the power of social media
To create audiovisual posts capable of telling stories as well as getting likes and shares, all you need is a camera and some professional tips from influencer and photographer Fernando Schlaepfer. Amid a successful career collaborating with big names like Nike, L'Oréal, and Coca-Cola, he shows you how to explore your creative potential using practical resources.
In this course, learn to create photo and video content for social media using a range of techniques for composition, set design, and direction. Fernando shows you how to plan your project according to your chosen aesthetic using the resources offered by the platforms themselves right from the word go.
What will you learn in this online course?
13 lessons & 9 downloads
Choices and reasons
7 minutes, 17 seconds
Conceptualization and aesthetics
4 minutes, 10 seconds
plan the start
4 minutes, 21 seconds
Concept (how to start)
3 minutes, 50 seconds
Techniques
7 minutes, 27 seconds
Scene
2 minutes, 51 seconds
What's included in this course?
Start the course by hearing a little bit about Fernando Schlaepfer's career as a photographer, videographer, and creative director. Discover his main influences as well as the artists he admires most.
Get stuck in by defining your objectives and project concept, being sure to take into account your own tastes and interests. Next, learn how to set a timeline and plan your project from beginning to end before you start.
Now it's time to turn your attention to the technical side of things. Explore the tools for representing your ideas visually through photos and videos. See how to make a time-lapse video, animate a sequence of images, and put together a set using elements like scenery and lighting. Then Fernando shows you how to direct your actors and models.
Wrap things up by learning to produce your photo, exploring how to edit your material and get it ready for publication on social media. Now you have all the tools for composing creative and original content to share with the world.
Recommended software & tools for this course
What is this course's project?
Create a photo or video essay for publication on social media.
Projects by course students
Who is this online course for?
Anyone interested in discovering new creative skills by exploring all that social media has to offer.
Requirements and materials
No previous experience is necessary for this course, just come eager to learn and experiment!
In terms of materials, all you need is a camera or smartphone and a video editing software such as After Effects, Premiere, or Final Cut, whichever works best for you.
Reviews
- vivares1PLUS24 days ago
Este curso permitiu-me explorar a minha identidade através do auto-retrato , transformando as minhas imagens em formas de expressão pessoal e como poder transmitir emoções e revelar diferentes dimensões da nossa identidade. O curso é bem estruturado e bem explanado .
- 2 years ago
¡Muy bueno!
- 2 years ago
Creo que el curso tiene potencial para llevar la creatividad a la práctica desde la primer a unidad, y no recién en la última.
- 2 years ago
muito criativo e inspirador
- 2 years ago
muy interesante y creativo
He is a founding partner at I Hate Flash, a multimedia production company that has worked with brands such as Nike, adidas, Farm, and Coca-Cola. Additionally, he coordinates projects and important events including festivals like Rock in Rio and Lollapalooza. In 2021, he published his book Autorretratos de Um Isolamento with DreamBooks. Considered one of Rio de Janeiro's most vocal cultural agitators due to O Globo newspaper, Fernando is also a DJ and has played at both national and international festivals.
Content
- U1
Introduction
- Presentation
- Influences
- U2
Preparation for the project
- Choices and reasons
- Conceptualization and aesthetics
- plan the start
- U3
Next steps
- Concept (how to start)
- Techniques
- Scene
- Acting and direction
- U4
Hands-on
- Photo production
- shooting
- Stop motion editing (in/out)
- Video editing (in/out)
- FP
Final project
- Creative Audiovisual Projects for Social Media
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This is an intermediate-level course, ideal for those who already have basic photography or audiovisual knowledge and want to develop original projects and expand their creative toolkit.
It’s recommended to have basic photography and editing skills, plus access to a camera (even a phone camera) and a computer for editing images and videos. Prior experience with software like Photoshop or After Effects is a plus but not required.
You’ll learn how to plan, execute, and promote original photography and audiovisual projects, exploring creative techniques, digital manipulation, stop motion, self-portraits, social media publishing, and strategies to keep your daily creative flow going.
Yes, the course covers the concept, planning, and execution of 365-type projects, with tips on staying consistent, organizing ideas, and sharing one image a day on social media.
Yes, the course teaches how to apply references from artists like Magritte and Escher in creative photo montages, including digital manipulation to craft surreal atmospheres.
Yes, you’ll learn techniques for expressive self-portraits, handling creative blocks, exploring settings and lighting, plus ethical principles and direction in original photography.
The course introduces digital manipulation techniques in Photoshop and After Effects, including image cutting, composition, stop motion, frame-by-frame animation, and adjustments to integrate visual elements.