Creative Audiovisual Projects for Social Media

A course by Fernando Schlaepfer
Photographer and Creative Director. Rio de Janeiro, Brazil.
Joined November 2020
, Photographer and Creative Director

Learn how to create impactful audiovisual content from the initial idea to the final version and explore the power of social media

  • Portuguese with subtitles in English
  • 95% positive reviews (19)
  • 753 students

Learn how to create impactful audiovisual content from the initial idea to the final version and explore the power of social media

Portuguese with subtitles in English
  • 95% positive reviews (19)
  • 753 students
  • Online and at your own pace
  • Audio: Portuguese
  • Level: Beginner
  • 13 lessons (1h 17m)
  • Available on the app
  • Portuguese, Spanish, English, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

To create audiovisual posts capable of telling stories as well as getting likes and shares, all you need is a camera and some professional tips from influencer and photographer Fernando Schlaepfer. Amid a successful career collaborating with big names like Nike, L'Oréal, and Coca-Cola, he shows you how to explore your creative potential using practical resources.

In this course, learn to create photo and video content for social media using a range of techniques for composition, set design, and direction. Fernando shows you how to plan your project according to your chosen aesthetic using the resources offered by the platforms themselves right from the word go.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Preparation for the project
  • U3
    U3. Next steps
  • U4
    U4. Hands-on
  • FP
    FP Final Project
View details

Start the course by hearing a little bit about Fernando Schlaepfer's career as a photographer, videographer, and creative director. Discover his main influences as well as the artists he admires most.

Get stuck in by defining your objectives and project concept, being sure to take into account your own tastes and interests. Next, learn how to set a timeline and plan your project from beginning to end before you start.

Now it's time to turn your attention to the technical side of things. Explore the tools for representing your ideas visually through photos and videos. See how to make a time-lapse video, animate a sequence of images, and put together a set using elements like scenery and lighting. Then Fernando shows you how to direct your actors and models.

Wrap things up by learning to produce your photo, exploring how to edit your material and get it ready for publication on social media. Now you have all the tools for composing creative and original content to share with the world.

What is this course's project?

Create a photo or video essay for publication on social media.

Who is it for?

Anyone interested in discovering new creative skills by exploring all that social media has to offer.

What you need

No previous experience is necessary for this course, just come eager to learn and experiment!

In terms of materials, all you need is a camera or smartphone and a video editing software such as After Effects, Premiere, or Final Cut, whichever works best for you.

New to Adobe After Effects? In that case, we recommend taking Domestika Basics courses to learn how to use the software: Introduction to After Effects.


753 Students
19 Reviews
95% Positive ratings
  • More reviews

Fernando Schlaepfer

A course by Fernando Schlaepfer

Photographer and Creative Director

Fernando Schlaepfer is a Brazilian creative director, photographer, and influencer. He started out as a professional photographer at just 15 years old and currently has almost 200k followers on social media. He studied visual communication and has worked in the fashion and advertising sector. He also formed part of the creative team at and has never stopped producing and sharing his personal photography side projects.

He is a founding partner at I Hate Flash, a multimedia production company that has worked with brands such as Nike, adidas, Farm, and Coca-Cola. Additionally, he coordinates projects and important events including festivals like Rock in Rio and Lollapalooza. In 2021, he published his book Autorretratos de Um Isolamento with DreamBooks. Considered one of Rio de Janeiro's most vocal cultural agitators due to O Globo newspaper, Fernando is also a DJ and has played at both national and international festivals.


  • U1


    • Presentation
    • Influences
  • U2

    Preparation for the project

    • Choices and reasons
    • Conceptualization and aesthetics
    • plan the start
  • U3

    Next steps

    • Concept (how to start)
    • Techniques
    • Scene
    • Acting and direction
  • U4


    • Photo production
    • shooting
    • Stop motion editing (in/out)
    • Video editing (in/out)
  • FP

    Final Project

    • Creative Audiovisual Projects for Social Media

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Creative Audiovisual Projects for Social Media. A Photography, and Video course by Fernando Schlaepfer

Creative Audiovisual Projects for Social Media

A course by Fernando Schlaepfer
Photographer and Creative Director. Rio de Janeiro, Brazil.
Joined November 2020
  • 95% positive reviews (19)
  • 753 students