Information Design for Curious Readers
Levels of iconicity
A course by Trineo , Graphic Design Studio
About the video: Levels of iconicity
Overview
“We present a brief description of the iconicity and its levels. We will cut what part of the range we want to work on the final projects.”
In this video lesson Trineo addresses the topic: Levels of iconicity, which is part of the Domestika online course: Information Design for Curious Readers. Learn to communicate in an attractive and effective way through design.
Partial transcription of the video
“[Music] In this lesson we are going to talk about the levels of iconicity, which are the forms that exist of visual representation and we are going to organize a cut about which we are going to work on our final project. Well, let's share a scale of iconicity. It is based on the Moles scale. It's a way of measuring and organizing the world of representation, yes? Of the visual representation. Iconicity is the quality of a representation to look as much as possible to reality. Abstraction is its inverse, They are opposites. A greater iconicity, lower abstraction and vice versa. The maximum i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Information Design for Curious Readers
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Communication, Infographics, Information Design

Trineo
A course by Trineo
Their passion for typography, art, and literature led Darío Katzev and Paula Erre to found Trineo, a graphic design studio specializing in editorial and information design.
Darío specialized in infographics and currently collaborates with newspapers and agencies in Argentina and Europe. Paula is an adjunct professor of typography at FADU/UBA and also teaches classes and gives talks on the subject.
Since 1999, Trineo, together with a dynamic team of writers, editors, photographers and illustrators, have been developing projects across the design and communication fields.
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- 15 lessons (1h 49m)
- 21 additional resources (14 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Intermediate
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