Learn to communicate in an attractive and effective way through design
The visualization of information and its design is the medium in which Trineo - a creative duo formed by Paula Erre and Darío Katzev - move with ease and freedom. In this course they will teach you how to use the design, exploring new communication possibilities, to present data and generate new reading levels that will hook your interlocutor.
Using the visual aspect as a vehicle, you will learn to call the attention of an active, avid and curious reader, waving his eyes to be engaged in reading and decoding the piece; trying to contribute, through the schematic, an added value to your infographics.
What's included in this course?
To begin, Paula and Darío will tell you about their work and what their influences are when it comes to addressing their professional projects.
They will explain what the schematic is, the levels of iconicity and the modes of visualization. You will understand the importance of the coding of information and its visual repertoires and you will see what the textual forms are.
Next, you will choose a popular character, real or fiction, and you will base your project on the course. You will learn to select the most relevant milestones to include in your visual biography and Darío and Paula will explain how to represent them in time and space.
To finish, you will add complexity to your project and you will learn to establish a typographic criterion to obtain a visual outline of the biography of the character you have chosen.
What is this course project?
You will make a visual biography of a character of your choice, presenting your life and work in a visually appealing way, in a piece that proposes a non-linear reading mode through the use of visual codes, graphic, chromatic and typographic palettes.
Who is it aimed at?
Designers, infographers and anyone with an interest in learning to present data in an effective and attractive way, managing to attract the reader towards complex data visualization.
You must have basic knowledge of graphic design and notions of typography. In addition, you should know how to use digital editing tools such as Adobe Illustrator or Photoshop.
In terms of materials, you will need to have a computer in which you have installed the necessary software for the editing of your final project.
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Professionally developed courses
We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.
His passion for typography, art and literature led Darío Katzev and Paula Erre to found Sleigh, a graphic design studio specializing in information design and publishing.
Darío specialized in infographics and currently collaborates in newspapers and agencies in Argentina and Europe. Paula is an associate professor of typography at the FADU / UBA and also teaches classes and gives talks on the subject.
In Sledge, together with a dynamic team of writers, editors, photographers and illustrators, since 1999, they have been developing projects related to different areas of design and communication.