Launching Your First Fashion Brand

Overview

“Here I will present effective techniques for pricing your collection according to the market and analyze production and distribution costs. ”

In this video lesson André Boffano addresses the topic: Structuring the collection, which is part of the Domestika online course: Launching Your First Fashion Brand. Learn how to create a business plan for your brand and bring personality to the fashion world.

Partial transcription of the video

“Structuring the collection Hello. In this class, we are going to talk about one of the main pillars of the collection and its brand. Let's understand how to build and plan a collection and do cost analysis. To start this class, it's important that you already do some research beforehand, already understand who your competitors will be within the market segment you want to work, in order to understand the price range, type of product, distribution, how all this is done according to your competitors. To plan a collection without having any sales history it's almost a long shot. Therefore, it ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Launching Your First Fashion Brand

• Level: Beginner
• 98% positive reviews (80)
• 4817 students
• 4 units
• 13 lessons (1h 29m)
• 6 downloads

• Category

  Fashion

• Areas

  Digital Marketing, Fashion Design, Growth Marketing, Marketing