Launching Your First Fashion Brand
Definition of the potential consumer
A course by André Boffano , Creative Director and Fashion Brand Consultant
About the video: Definition of the potential consumer
Overview
“Understanding the market and defining the type of product you are going to launch makes the potential consumer of your brand even clearer. Here I will talk about how your brand should position itself and communicate, in addition to distributing your product.”
In this video lesson André Boffano addresses the topic: Definition of the potential consumer, which is part of the Domestika online course: Launching Your First Fashion Brand. Learn how to create a business plan for your brand and bring personality to the fashion world.
Partial transcription of the video
“Understanding the market and product simplifies identifying the target customer. even if initially This insight aids in grasping your brand's audience and its positioning. your brand's target audience. It's crucial to start having some idea of who this client might be so we can understand the brand's positioning. how we'll communicate with this client. and also because this greatly assist in understanding how to help a lot in understanding how to distribute your product. So. what product will you sell? Who are your main competitors? What is the purchasing power and size of target market? Ad...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Launching Your First Fashion Brand
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Category
Fashion -
Areas
Digital Marketing, Fashion Design, Growth Marketing, Marketing
André Boffano
A course by André Boffano
André Boffano is the founder of MODEM and a creative consultant for fashion brands. He completed his studies at the École de la Chambre Syndicale in Paris. He began his career with the intention of working as a stylist but ended up working in various different areas of fashion, such as his last job as product developer for Givenchy in France.
In Brazil he was director of the brand BOBSTORE for four years, and in 2015, he started his own company, MODEM, which seeks to establish a strong connection between art, purpose, and unique and timeless design. In 2017, he made the Forbes Brasil Under 30 list.
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