Launching Your First Fashion Brand

Launch of your first fashion brand

“We have reached the end of our course! I hope that the lessons learned here have given you even more motivation and also the confidence you need to take your first steps and fulfill your dream of having your own brand. As the final project of this course, I propose that you put on paper each of the stages of this long brand design process. The idea is that you complete each of the steps and bring all your essence and personality with drawings, photos and everything you think is important to define the purpose of your brand.

Below, I have listed some of the essential items for you to successfully create your project for this course and your brand: You Your universe, your experiences and all your influences will bring the main differentiating aspect of your brand, your DNA. Create a single, consistent identity. Define your segment and your potential consumer Defining your objective, your product and who you want to reach is essential to assertively follow the stages of development and distribution of your products. Structure your collection Remember to structure your collection thinking about price ranges, this way you will be able to reach a wider audience in your segment, allowing more people who have synergy with your brand values to become consumers. Search distribution channels This step is crucial to ensure your brand's profitability and growth. Defining your long-term goal and the way you intend to sell your products will allow you to plan and structure your brand properly. This was a very important point for my brand: the focus on wholesale distribution allowed me to grow in an organic and organized way. My suggestion, if you don't have a large initial investment, is to start your brand with online sales, but with the costs designed for the possibility of making wholesale sales. Publish your project through these points and add your personality using images, photos, drawings and anything that helps define your future brand. I look forward to seeing your brand project! I will try to comment and ask questions whenever possible. Thank you very much and see you later! ”

Partial transcription of the video

“Final project We have reached the end of our course. I hope that the learnings shared here have not only given more motivation, but also made the whole process clearer. so that you feel even more confident to start the dream of having your own brand. Through all the exercises given in each of the units, I propose that you put all this down on paper and reflect on each step of this long branding process. That way, you can focus on each step of the process and bring the essence and personality with drawings, photos and everything you think is important to transmit your brand's DNA. Now I'm go...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Launching Your First Fashion Brand

• Level: Beginner
• 98% positive reviews (80)
• 4818 students
• 4 units
• 13 lessons (1h 29m)
• 6 downloads

• Category

  Fashion

• Areas

  Digital Marketing, Fashion Design, Growth Marketing, Marketing